River Logic Named "Editors' Pick" in 2011 Consumer Goods Technology Magazine's Readers' Choice Awards

    DALLAS, TX, February 22, 2011 /24-7PressRelease/ -- River Logic, Inc., a leading provider of corporate performance management and predictive modeling software, today announced that it was named an Editors' Pick by Consumer Goods Technology (CGT) magazine in its annual Readers' Choice Awards. The Editors' Pick section is designed by CGT to recognize companies providing true value to consumer goods companies managing evolving and complex business challenges.

River Logic's COO, Carlos Centurion, attributes River Logic's success to its advanced technology platform Enterprise Optimizer (EO). "We're excited by this recognition from CGT. We're proud of our record providing advanced modeling capabilities to partners, enabling them to deliver to clients solutions which enhance strategic decision-making and drive bottom line performance. Enterprise Optimizer provides an approach for quickly building high-value analytical solutions in complex problem domains. In collaboration with Synectics Group, we built Trade Promotion Optimization (TPO) Planner, which leverages EO, to provide true differentiated insights for trading partners."

TPO Planner is a white-space solution that integrates seamlessly with Synectics Group's Account Review and other Trade Promotion Management (TPM) applications for closed loop trade promotion management. The application enables users to manage business constraints and to optimize to various objective functions, including maximum profit, maximum revenue, and maximum volume at the click of a button.

About Consumer Goods Technology Magazine's Readers' Choice Editors' Pick
The 2011 Readers' Choice Awards are featured in the January issue of Consumer Goods Technology magazine. The Readers' Choice Survey spans 10 categories, but some companies do not fit snugly into any one group due to their size or focus. In response, CGT created the Editors' Pick section to recognize those companies with unique offerings that support supply chain, sales and marketing, and innovation strategies.

About River Logic, Inc.
Founded in 2000, River Logic provides Corporate Performance Management (CPM) solutions which meaningfully impact consumer goods companies and health services providers. CPM solutions are built on the predictive modeling and analysis platform, Enterprise Optimizer (EO). EO drives our differentiation and yields significant commercial advantages to partners and clients.

Consumer Goods Companies discover hidden potential through: Cost-to-Serve Planner - provides insight into which customers and products matter most and how they can be managed at the appropriate cost; Integrated Business Planner - enhances S&OP through seamless integration of financials, what-if analyses, and marginal profitability analyses; Trade Promotion Optimization Planner - ensures maximum return on trade spending by analyzing brand and account-level promotion strategies on an ongoing basis; and Network Design & Optimization Planner - optimizes networks to changes in demand, supply, labor, transportation, and outsourcing initiatives. Health Services Providers can improve performance in integrated delivery environments through increased operations visibility with Integrated Delivery System Planner. For more information, visit www.riverlogic.com.

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