Magento Partner Niche Retail Reports Increased Sales in 2010

    SYLVAN LAKE, MI, February 22, 2011 /24-7PressRelease/ -- Niche Retail, one of the country's leading developers of Magento Enterprise solutions, reported an increase in sales in the final quarter of 2010. Thanks to a partnership with Magento, open source ecommerce solutions provider, Niche Retail has provided design and development to a growing list of clients looking to maximize traffic with a direct to consumer website. The company has provided effective solutions for a number of high profile clients, including Bugaboo Strollers, Lafuma Furniture and Suunto Watches, and also operates over 20 of the company's own online retail stores.

Combining the services of a direct to consumer website with an open source solution like Magento gives Niche Retail the opportunity to bring its clients a highly customization ecommerce solution. Being a Magento partner allows Niche Retail to have access to the product's unique modular architecture, custom applications, and themes in order to build a successful direct to consumer website. Additionally, the company includes a customized SEO/PPC solution designed to maximize the client's traffic and get the most out of their advertising budget.

The Magento platform currently powers more than 90,000 online merchants and records $25 billion in online sales. Along with Niche Retail, Magento works with its growing network of worldwide partners to drive their highly customizable ecommerce solution. According to Jeff Grice, President of Niche Retail, "Our partnership with Magento makes it easy to provide our clients with the kind of ecommerce solution that will help them grow their brand and increase sales." The partnership has already proven to be successful, as seen with the company's recent earnings report.

As partners with leading national and international brands, Niche Retail is "everything but the brand" - designing, building and operating Direct-to-Consumer and Business-to-Business online sales channels, which enable branded manufacturers to focus on product innovation and sales. Niche Retail provides its experience and expertise in ecommerce channel efforts to enhance brand equity, increase sales and improve margin. Niche Retail backs each partnership with warehousing and distribution support, and supplies dedicated customer care representatives at its headquarters in Sylvan Lake, Michigan. For more information about Niche Retail, visit http://nicheretail.com.

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