California's Independent Grocers Association (CIGA) Launches 2011 Radio Promotion Consumer Sweepstakes

    SACRAMENTO, CA, February 27, 2011 /24-7PressRelease/ -- "The Local Guy" California's Independent Grocers, are gearing up to give away thousands of dollars in prizes to lucky winners in the Spring 2011 CIGA Radio Sweepstakes. From March 8 - April 5, 2011, anyone who visits a participating CIGA Independent grocer member can enter to win valuable prizes.

"Just another way participating retailers can say thank you by rewarding some lucky shoppers with great prizes!" says CIGA's Executive Director Sharon Paxton.

Radio advertisements throughout Northern and Central California notify consumers to enter-to-win prizes in the program's sweepstakes. Prizes include a 65 inch Sony Bravia Television, a Custom Sony Home Theater System, and five $2500 American Express Gift Cards.

CIGA's 2011 Spring Program is supported by newspaper ads and in-store promotions of these participating vendor's products: Clover Stornetta Farms, Alvada Street Bakery, and Natural Directions Organic products..

CIGA's "Local Guy" Radio Program began in 2002, providing Independent Retail Grocer members an effective, convenient and affordable media opportunity while rewarding customers with a chance to win. This vendor funded program runs in the spring and fall of each year, with always exciting prizes to be won.

Headquartered in Sacramento, California, CIGA continues to represent the Independent Retail Industry since the late 1800s. CIGA's vision is to be the best possible association by promoting, supporting, educating, protecting and fulfilling the needs of the independent grocer.

For more information on CIGA's Radio Program contact Melissa Goodell, CIGA's Events Coordinator, at (800) 852-7606 or [email protected]

Website: http://www.ciga.org

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