Niche Retail Launches SuuntoWatches.com on Magento, Sees Immediate 12.6% Conversion Increase

    SYLVAN LAKE, MI, March 02, 2011 /24-7PressRelease/ -- Niche Retail, a Magento Enterprise solutions partner, recently announced the launch of the newly-designed SuuntoWatches.com, resulting in an immediate 12.6% increase in conversions for the site. The company credits Suunto's successful launch to the Magento platform, an open source ecommerce solution that has been growing in popularity with retailers looking to grow their brand and increase traffic to their sites. Currently powering more than 90,000 online merchants and recording more than $25 billion in online sales, Magento offers the ability to operate direct to consumer websites with a powerful open source solution.

This latest news is a big win for Niche Retail, who recently announced a partnership with Magento, giving the firm direct access to the program's unique modular architecture, custom applications and themes. Resulting in highly customization ecommerce solutions that can be tweaked to meet different needs and business requirements, Niche Retail has utilized Magento successfully for many clients, with many more launching in the coming months.

According to Jeff Grice, President of Niche Retail, the success of SuuntoWatches.com is just another example of how Magento is changing the face of ecommerce. "With immediate increases in conversions and measurable spikes in traffic upon launch, companies like Suunto Watches are reaping the benefits of our partnership with Magento. These sites are changing the face of online shopping in a big way."

As partners to leading national and international brands, Niche Retail is "everything but the brand" - designing, building and operating Direct-to-Consumer and Business-to-Business online sales channels, which lets branded manufacturers focus on product innovation and sales. Niche Retail provides its experience and expertise in ecommerce channel efforts to enhance brand equity, increase sales and improve margin. Niche Retail backs each partnership with warehousing and distribution support and dedicated customer care representatives at its headquarters in Sylvan Lake, Michigan. For more information about Niche Retail, visit http://nicheretail.com.

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