Customers Rate New SuuntoWatches Site by Niche Retail High in Usability, Appeal

    SYLVAN LAKE, MI, March 16, 2011 /24-7PressRelease/ -- The newly launched site for SuuntoWatches, completed by Niche Retail, has been receiving highly positive reviews, according to the results of a survey conducted by the company post-launch. Most visitors to the site who participated in the survey reported an "Excellent" or "Above Average" site experience overall, with an overall agreement that the new Magento-based site was "much better" than the previous site design.

Built on the powerful Magento ecommerce platform, Niche Retail's design for SuuntoWatches included a complete overhaul of the existing site, along with installation of the Magento ecommerce platform and customized Magento "Extensions", which include advanced features like shopping carts and catalog management tools. After the successful launch of SuuntoWatches.com, Jeff Grice, President of Niche Retail noted, "The Magento ecommerce solution has been extremely successful with our clients. We're seeing high levels of customer satisfaction and sales are increasing more and more for every site that we launch. We fully expect this trend to continue as the online marketplace increases in size each year. "

Niche Retail, a Magento Enterprise Solutions Partner, also notes that in a crowded marketplace, individuality matters. Having the ability to create retail sites that customers can enjoy both visually and functionally with a high level of customization and sophisticated features gives any retail presence a leg up on the competition. Easy to administer sites that can be developed with custom applications and extensions from companies like Niche Retail have resulted in a high level of new installations for the Magento platform. A fully functional online retail management tool, Magento is an open source solution that currently powers more than 90,000 online merchants and records more than $25 billion in online sales.

As partners to leading national and international brands, Niche Retail is "everything but the brand" - designing, building and operating Direct-to-Consumer and Business-to-Business online sales channels, which lets branded manufacturers focus on product innovation and sales. Niche Retail provides its experience and expertise in ecommerce channel efforts to enhance brand equity, increase sales and improve margin. Niche Retail backs each partnership with warehousing and distribution support and dedicated customer care representatives at its headquarters in Sylvan Lake, Michigan. For more information about Niche Retail, visit http://nicheretail.com.

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