WARHEADS Teams Up with USA Ultimate

    LITTLETON, CO, March 25, 2011 /24-7PressRelease/ -- WARHEADS, the authentic, edgy sour candy, has signed up to be a leading sponsor of the 2011 USA Ultimate College Championships being held in Boulder, Colorado, May 27th-30th. Ultimate, a fast paced, non-stop action team sport, combines the endurance of soccer with the aerial passing of football using a high-tech plastic disc. As the national governing body of Ultimate, USA Ultimate's membership topped 35,000 in 2010 and includes groups of all ages and genders. Over 700 collegiate teams will test their skills in the upcoming Championship series, which culminates with the four-day tournament over Labor Day weekend.

"We are pleased to have WARHEADS represented at the USA Ultimate Championships," states Director of Marketing, Andy Telatnik. "Ultimate is the most extreme and edgy team sport around, and this event and the skilled athletes of this sport are a perfect fit for the extreme, edgy nature of the WARHEADS brand." As part of the sponsorship, WARHEADS will be giving away samples of Extreme Sour Hard Candy and Sour Chewy Cubes all weekend long. A custom-designed Ultimate booth game will allow spectators to win WARHEADS-branded items, such as full-size Ultimate discs, visors, wattle bottles, and bandanas. WARHEADS will be hyping the event through its website, Twitter page, and 750,000 member Facebook page.

"The College Championships is one of our flagship events and the presence of a dynamic, fun and exciting product like WARHEADS will enhance the experience of both athletes and spectators alike," said USA Ultimate Director of Marketing and Communications, Andy Lee. "The WARHEADS brand is a natural fit for our sport, especially within our rapidly growing youth and college segments, so we're thrilled to welcome them as a partner of USA Ultimate."

EVENT: 2011 USA Ultimate College Championships
TIME: May 27th - 30th
PLACE: Pleasant View Athletic Fields, 3805 47th Street, Boulder, CO

About WARHEADS
The WARHEADS brand is part of the Impact Confections leading portfolio of candy. Mass merchants, convenience, drug and grocery stores all turn to Impact Confections as the pacesetter in interactive candies. As a leading innovator for confectionery candies, Impact Confections is the recipient of numerous coveted industry awards for product originality. The company's diverse product portfolio encompasses such leading consumer brands as WARHEADS, Lollipop Paint Shop, and Carousel Pop. Impact Confections, Inc. also owns Melster Candies in Cambridge, WI, where it produces well known traditional goodies such as Circus Peanuts, Peanut Butter Kisses, Salt Water Taffy, Coconut Toasties, Chocolate Covered Marshmallow, and Creme Drops.

About USA Ultimate (USAU)
Founded as the Ultimate Players Association (UPA) in 1979, USAU serves as the National Governing Body for the sport of Ultimate in the United States. USAU is a non-profit organization with its national office headquarters in Boulder, Colo., and focuses foremost on the needs of its athletes while improving access to the sport and enhancing members' overall experience. USAU is one of the first flying disc sport organizations in the world and is also the largest, with more than 35,000 members and an extensive national volunteer network. Recently, the Sporting Goods Manufacturers Association (SGMA) named Ultimate the fastest-growing team sport in the nation.

USAU is also a member of the World Flying Disc Federation (WFDF), which is a member of the General Association of International Sport Federations (GAISF) and the International World Games Association (IWGA). USAU annually sends multiple National Teams to represent the United States at a variety of international events, including the World Games, which operates under the patronage of the International Olympic Committee (IOC).

Website: http://www.warheads.com

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