Oniqua Hones Brand Name to Highlight Specialized Expertise, Exclusive Focus on MRO Optimization

    BRISBANE, AUSTRALIA, April 04, 2011 /24-7PressRelease/ -- Oniqua Pty Ltd, (www.oniqua.com), the leading provider of analytics-based MRO optimization solutions for asset-intensive industries, today announced it has changed its brand name from 'Oniqua Enterprise Analytics' to 'Oniqua MRO Analytics'. The new name is designed to more effectively and precisely communicate the company's singular mission and exclusive focus on helping asset-intensive organizations optimize their MRO activities through an analytics-based approach.

"No other software company in the world focuses exclusively on optimizing the full range of MRO activities of asset-intensive organizations through an analytics-based approach," stated Andy Hill, cofounder and CEO, Oniqua MRO Analytics. "By changing our brand name from 'Oniqua Enterprise Analytics' to 'Oniqua MRO Analytics', we believe it will help customers, prospects, strategic partners, industry analysts, the press and other interested parties to more quickly identify and understand the truly unique offering that Oniqua can bring to asset-intensive organizations."

Oniqua develops, markets, sells and supports Oniqua Analytics Solution (OAS) - an advanced and comprehensive analytics-based software solution designed specifically for MRO optimization. OAS provides the unique capability to perform end-to-end analyses across MRO inbound supply chain and maintenance activities - transforming raw data into actionable information for smarter decision making.

Comprehensive reporting capabilities within OAS provide visibility to operations and supply chain executives, while key performance indicators help operations personnel accurately measure and optimize asset performance. Plant managers can align their resources with a shared understanding of business imperatives as business conditions change, while knowledge workers and practitioners can make precise measurements and integrate detailed business activities in a value-driven context.

In a recent research report entitled 'Oniqua Manages MRO the Right Way', Sid Snitkin, VP & GM, Enterprise Advisory Services, ARC Advisory Group, stated, "While most EAM and ERP systems have modules for managing MRO materials, Oniqua's solution takes this to the next level, enabling owner/operators to truly optimize their performance in this critical aspect of Asset Performance Management... Oniqua's experience indicates that most companies can experience an ROI of 100-400 percent and payback as fast as 3-6 months. While every case is unique, the potential for such benefits should put OAS on the radar of every asset-intensive organization."

For more information on Oniqua, visit www.oniqua.com.

About Oniqua MRO Analytics
With operations in the Americas, Africa and Asia-Pacific regions, Oniqua is the world's leading MRO (Maintenance, Repair and Operations) analytics software company. Oniqua helps organizations maximize profits, savings and efficiencies by minimizing MRO waste, and delivers a positive return on investment in as little as three to six months. Oniqua Analytics Solution (OAS) leverages customers' transactional data by applying advanced analytics to identify inefficiencies and ensure that their maintenance, inventory and procurement operations run as efficiently as possible. Oniqua is proud to serve the world's leading companies in the oil and gas, mining, utilities and transportation industries, including ConocoPhillips, BP, Hawaiian Electric, Orange County Transportation Authority, BHP Billiton, Vale, Rio Tinto, Anglo Coal, Newmont Mining, Alcoa, Xstrata, Drummond Company and Freeport McMoRan. www.oniqua.com

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