Gateway Selects O'Brien Industries, Inc. as Agency of Record for Marketing, Advertising and Media Buying

    /24-7PressRelease/ - OMAHA, NE, November 10, 2006 - Omaha-based O'Brien Industries, Inc. (OBI) today announced that it has been selected by Gateway, Inc. as its marketing and advertising agency of record. OBI's goal is to leverage Gateway's past history of excellent products and superior customer service while solidifying its reputation as one of the most trusted and competitive leaders in the PC market.

Mary Ann O'Brien, President and CEO of OBI will work closely with Gateway's leadership team to ensure the integrated marketing campaign and brand elements will be leveraged across the multiple business units to ensure consistency and measurement. OBI will direct marketing, advertising, media buying and promotions for Gateway. OBI has secured Initiative, one of the country's leading independent media services companies, to purchase media on behalf Gateway under this agreement.

"We selected OBI due to the company's unique customer-centric approach to developing marketing strategies and campaigns," said Bart Brown, senior vice president, Gateway Direct. "As we enter the holiday buying season, I'm pleased to have an exciting new campaign that captures the spirit of Gateway and our focus on customer relationships."

"The Gateway brand is known for its history of providing customers with high-quality products backed by outstanding service and support," said Mary Ann O'Brien, CEO, OBI. "I'm excited about OBI's role at Gateway as the company returns to these strong roots. Gateway has taken a proactive approach to improving customer satisfaction using OBI's proprietary O'Brien_Voice of the Customer (o_VoC) methodology, and the upcoming campaign will reflect many of the findings from this research."

About O'Brien Industries, Inc.
O'Brien Industries, Inc. offers a wealth of expert knowledge for marketing and advertising strategies. Clients include industry-leading companies such as Intel , Targus , MomentumSi , and Lenovo . To take clients to the next level, OBI uses innovative strategies, combined with common sense, to maintain a flexible and positive environment for the client. OBI's proprietary O'Brien_Voice of the Customer (o_VoC) methodology studies the experience or interaction between a company/supplier and their customer from the point of consideration to the point of disposal from a customer perspective. See http://www.obiinc.net or call 402-293-7999 for more information.

About Initiative
Initiative is one of the country's leading independent media services companies. The company brings together an unparalleled capital of media expertise, global research and technology to deliver effective media communications solutions for marketers to grow brands and build business. With a presence in nearly 20 markets in North America, Initiative manages media planning and buying for numerous leading corporations including AOL, Bayer Corporation, CBS and Showtime Networks, Coors Brewing Company and The Home Depot. Globally, the company operates 95 offices in 58 markets on six continents. Initiative is a member of the Interpublic Group of Companies.

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