NewBlueFX Effects and Transitions: Now Fully Compatible with Avid Studio

    LA JOLLA, CA, April 07, 2011 /24-7PressRelease/ -- NewBlueFX, the fastest growing integrated video and audio effects provider, has announced today that NewBlueFX plugins are now compatible with Avid(r) Studio, the newly released consumer video editing solution.

Avid Studio features include integrated media library, media editor, timeline editor, DVD and Blu-ray authoring tools, NewBlueFX's line of professional-grade Video Essentials, Effects and Transitions plugin packs are now fully compatible.

"With increasing demand in the video hobbyist and editing enthusiast markets for easy-to-use, effective products, NewBlue is perfectly positioned to offer real solutions for workflow issues," explains Todor J. Fay, co-founder of NewBlue. "Our products are very simple to use, and when combined with a quality consumer editor like Avid Studio, I think we've got a very affordable and powerful Hollywood-style solution."

Uwe Pfizenmaier, Product Manager for the Studio product line at Avid adds, "With more than 12 million registered users of Pinnacle Studio, the integration of NewBlueFX plugins adds significant value to our customers. We're pleased to share that this same integration is now also available for Avid Studio, so the marriage of easy-to-use software and smart, effective plugins can continue to deliver what our users are looking for."

NewBlue plugins also work with the full line of Avid professional editing software including Media Composer(r), NewsCutter(r), and Symphony(r).

About NewBlue, Inc.

Our goal is simple. To be competitively-priced, aesthetically fresh, and ridiculously easy to use.

NewBlue, Inc. develops innovative audio, video and multimedia technologies for leading companies throughout the world. To date, the NewBlueFX line includes 5 audio-oriented plug-in collections and 18 video-oriented effects and transitions collections. Founded in early 2002, NewBlue creates and licenses a range of proprietary technologies-- including a series of NewBlueFX video technologies, the NewBlue Audio Engine and Audiomatrix technology platform. Experienced developers, musicians, artists, and software professionals with a unique and commanding set of skills, experience and talent comprise the NewBlue team.

For further information, please visit our website at www.newbluefx.com.

About Avid

Avid creates the digital audio and video technology used to make the most listened to, most watched and most loved media in the world - from the most prestigious and award-winning feature films, music recordings, television shows, live concert tours and news broadcasts, to music and movies made at home. Some of Avid's most influential and pioneering solutions include Media Composer, Pro Tools(r), Interplay(r), ISIS(r), VENUE, Oxygen 8, Sibelius(r), System 5, and Pinnacle Studio . For more information about Avid solutions and services, visit www.avid.com, del.icio.us, Flickr, Twitter and YouTube; connect with Avid on Facebook; or subscribe to Avid Industry Buzz.

Avid, the Avid Logo, Media Composer, Pro Tools, Interplay, ISIS, Sibelius, Pinnacle Studio, NewsCutter and Symphony are trademarks or registered trademarks of Avid Technology, Inc. or its subsidiaries in the United States and/or other countries.

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