Niche Retail Bringing Businesses Online with Magento Ecommerce Platform

    SYLVAN LAKE, MI, April 21, 2011 /24-7PressRelease/ -- Large ecommerce operations have dominated the online marketplace for several years, however, companies like Niche Retail, a Magento Enterprise Partner, have been launching and operating smaller retail stores with exciting results. Acting as both developer and administrator to branded e-commerce stores, Niche Retail has given smaller businesses a chance at success in a highly competitive online marketplace.

Niche Retail utilizes similar technology found in large scale platforms like GSI Commerce, a popular ecommerce solution recently acquired by Ebay, and the Magento open source platform, to develop, design and manage retail sites that are highly customizable and flexible to accommodate growth.

By operating as a fully functional ecommerce, customer service and distribution operation, Niche Retail has given smaller businesses a chance to compete against large online retailers like Amazon, Target, Wal-mart and ebay. The company utilizes the powerful Magento open source platform to deliver online retail stores that are designed to increase traffic and customer conversions through powerful marketing features built directly into the design.

As recent site launches for clients such as Suunto Watches, Clek and Recarro have shown, Niche Retail has proven the success of combining powerful Magento functionality with a solid backend solution for small to mid-size ecommerce solutions. According to Jeff Grice, Niche Retail President, "When it comes to competing in the world of ecommerce, functionality is key. The partnership we have with Magento gives us full access to all of the features our clients are asking for, from scalable product catalogs to shopping cart modules. Our branded ecommerce sites have a competitive edge over the others - and in a crowded marketplace, it pays to stand out."

As partners to leading national and international brands, Niche Retail is "everything but the brand", designing, building and operating Direct-to-Consumer and Business-to-Business online sales channels, which lets branded manufacturers focus on product innovation and sales. Niche Retail provides its experience and expertise in ecommerce channel efforts to enhance brand equity, increase sales and improve margin. Niche Retail backs each partnership with warehousing and distribution support and dedicated customer care representatives at its headquarters in Sylvan Lake, Michigan. For more information about Niche Retail, visit http://nicheretail.com/magento.

# # #