Niche Retail Awarded Gold Partner Status by Magento Solutions Partners Program

    SYLVAN LAKE, MI, April 23, 2011 /24-7PressRelease/ -- Niche Retail, a Magento Enterprise Solutions Partner, has been awarded Gold Partner status in the Magento Solutions Partners Program. Magento, an open source ecommerce platform currently powering over 90,000 online merchants, recently announced the launch of the new Solutions Partner service levels, which include Gold, Silver and Bronze. With the launch of the new Magento Solutions Partners program, firms like Niche Retail who have reached either Gold or Silver status receive the highest level of support and visibility within the Magento community, including priority placement on the Magento website, recognition of being a Magento Certified Developer, and promotion in the marketplace by Magento. Smaller firms who achieve Bronze status focus on development and implementation of the Community Edition of the platform, and can also promote themselves as Magento Partners.

The Magento Partner program gives companies like Niche Retail full access and support for developing and administering fully customizable Magento sites for online retailers. Designed to mimic large-scale ecommerce systems that run retailers like Amazon and eBay, Magento brings full ecommerce functionality to online retailers of all sizes.

The ecommerce sites developed by Niche Retail have led to several Magento success stories. The company has utilized its status as a Magento Partner to take full advantage of everything that the platform has to offer. From fully customizable themes to built-in marketing tools for increasing visibility, Niche Retail has most recently proven the power of Magento with successful site launches for Recaro, Estella and Suunto Watches. Upon launch, both sites reported dramatic increase in site traffic, and a measurable improvement in overall sales.

According to Jeff Grice, Niche Retail President, "The decision to become a Magento Enterprise Solutions Partner was a no-brainer for us, and we are excited to have reached Gold status. Not only do companies like ours benefit from the tremendous amount of support we receive from Magento, but our clients benefit too with ecommerce sites that are fully functional, attractive and scalable."

As partners to leading national and international brands, Niche Retail is "everything but the brand", designing, building and operating Direct-to-Consumer and Business-to-Business online sales channels, which lets branded manufacturers focus on product innovation and sales. Niche Retail provides its experience and expertise in ecommerce channel efforts to enhance brand equity, increase sales and improve margin. Niche Retail backs each partnership with warehousing and distribution support and dedicated customer care representatives at its headquarters in Sylvan Lake, Michigan. For more information about Niche Retail, visit http://nicheretail.com/.

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