Underground Elephant Announces Transparent Marketing Strategies in Response to For-Profit Education Regulations

    SAN DIEGO, CA, April 25, 2011 /24-7PressRelease/ -- Underground Elephant, a leader in performance-based marketing, announces its lead generation strategies for the for-profit education sector. In response to recent changes in regulations, the company outlines marketing best practices that mitigate risk for many for-profit colleges. Underground Elephant's core focuses are on transparency and compliance, aligning with and exceeding the industry's new expectations.

The U.S. Department of Education issued a letter in March that clarified integrity regulation guidelines and addressed heavily debated topics such as state authorization, incentive compensation and misrepresentation. These rules will go into effect July 1st and have led many schools as well as marketing companies to reexamine their current approach to student acquisition. Industry trends forecast lead volume to decrease and CPL to increase due to the elimination of non-compliant sources and issues set forth by Gainful Employment. Fortunately, Underground Elephant is ahead of the curve, setting the bar for high-quality lead generation.

"Misrepresentation is a major concern for many of our partner schools. Underground Elephant provides transparent marketing solutions that adhere to the integrity regulations set forth by the U.S. Department of Education. Our campaigns focus on quality and are constantly monitored to ensure maximum ROI," said Jason Kulpa, CEO of Underground Elephant. "It is crucial that schools abide by all compliance measures, therefore they need to know that all marketing practices driving enrollment are compliant as well. Underground Elephant provides schools with the assurance they need in their marketing campaigns."

Underground Elephant's business model reinforces marketing best practices. Through their verification processes and analytics team, they optimize campaigns while upholding core values. They generate 100% of their traffic internally, improving quality and control. Underground Elephant's campaigns are put through rigorous testing in order to ensure qualified inquiries are sent to clients. The company's philosophy is centric to innovation, thus their devotion to staying one step ahead in regards to compliance is not surprising. Underground Elephant takes a holistic approach that is geared toward aligning all aspects of the marketing process, from start to completion, with their clients' needs.

About Underground Elephant:

Underground Elephant is a performance-based digital media marketing company that generates online consumer leads for Fortune 500 Companies. Underground Elephant is dedicated to the highest quality standards, and continually striving towards improving the user experience.

Website: http://www.undergroundelephant.com

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