Stx Golf Broadens its Retail Distribution to Include Golf Town

    BALTIMORE, MD, May 04, 2011 /24-7PressRelease/ -- STX Golf, world-renowned as an industry pioneer in putter innovation, and for its patented Soft Face Insert Technology, announced today that the company continues to strengthen its retail network and its partnership with Golf Town demonstrates that.

Golf Town, with stores across Canada and now the U.S., has grown to become one of the world's largest golf retail chains. Its big box stores average close to 18,000 square feet and carry an unprecedented selection of top brand names in golf, including STX. The STX partnership with Golf Town began with a regional test in Canada. Upon a successful completion of the test, Golf Town made the decision to roll out the STX Putter line into 28 Canadian stores and 3 U.S. stores.

According to STX Director of Golf Steve Henneman, "We are extremely pleased that the regional test with Golf Town resulted in a worldwide agreement. Golf Town is a strategic partner of ours and their commitment to STX demonstrates their desire to provide their customers with the latest technology."

Golf Town will carry the new 2011 STX Putter line which will appeal to a wide assortment of golfers. The range includes the aggressively priced STX Sync Series and the company's high tech ProFIT Series which features interchangeable inserts to adapt to various speed greens.

"Golf Town knows that their customers are always looking for the latest technology at the best prices, so they brought in an assortment of STX Putters at various price points. They are offering the fixed face Sync Series, that is available with all three insert options, and the innovative ProFIT Series that offers an interchangeable insert." added Henneman.

Every STX Putter features insert technology called "F.E.E.L." - Friction Enhancing Elastomer Layer. This patented STX technology dramatically increases the coefficient of friction to put a greater amount of topspin on the ball and keep your putts on line. The Soft Face Insert Keeps the ball in contact with the putter longer to provide superior directional control, decreased ball skid and reduced ball deformation.

The black insert is the softest in the STX line. It delivers the highest friction and resilience rate with increased dwell time. Those characteristics are chemically formulated to get the ball rolling sooner and keep your putts on line.

For a medium resiliency rate, the red insert offers an intermediate amount of dwell time for true control. For golfers who prefer a firmer feel, the green insert provides a harder feel with less resilience.

About STX:

STX is acknowledged as being the golf industry's foremost authority on insert face technology. Over a quarter century ago, the company introduced the first patented soft face insert, creating the "softest legal face in golf." Following this advancement, the company introduced the first USGA approved interchangeable face insert and removable weight system. Both these and other innovations have helped create the standards for putter design today.

For More Information:

To find a Golf Town in your area visit the company website at www.golftown.com and click on store locator. If you would like to attend a STX demo day go to www.stxgolf.com and click on the demo day listing.

For media information, contact Tracy Nackel at 760-420-1602 ([email protected]) or Vanessa Price at 714-544-6515 or ([email protected]).

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