Eat Breakfast, Play Golf, and Learn How Engagement Drives Performance & Profits on June 10th at Dominion Valley Country Club, Haymarket, VA.

    HAYMARKET, VA, May 05, 2011 /24-7PressRelease/ -- On Friday, June 10th, business consultant Eva Jenkins invites area professionals and business owners to meet over breakfast and discuss how engagement drives performance in the workplace that affect profits in the marketplace.

"The value of engaged workers and loyal customers is no longer an intangible business asset," reports business consultant Eva Jenkins. "It is has become the most critical component of business success." On June 10th, she will explore this topic at 'How Engagement Drives Performance,' an interactive breakfast seminar at the Dominion Valley Country Club, starting at 7:30 a.m.

Jenkins is a leading D.C. area consultant on business and staffing topics, and the driving force at VIP Innovations. She works with companies to maximize their 'human capital' by re-defining the employer-employee relationship. "Disengaged employees are liabilities that have a direct impact on a customer's experience and a company's profitability," says Jenkins.

Survey Says: Engage Your Employees Or Else
Research by Gallup based on years of experience and polling of nearly 13 million employees shows that engaged employees are more productive. "They are more profitable, more customer-focused, safer, and more likely to withstand temptations to leave," says the Gallup site.

On the flip side, Gallup says that "Actively disengaged employees erode an organization's bottom line while breaking the spirits of colleagues in the process." Gallup estimates this cost to be more than $300 billion in lost productivity in the U.S. workplace alone.

"This is important news that needs to get out before more companies go under because they've squandered their most valuable asset," says Jenkins. She invites members of the media to cover the event.

David Marko Weighs in On Customer Experience
Joining Jenkins for the discussion on June 10th will be David Marko, Senior Vice President of Professional Services for Clarabridge, the leader in sentiment and text analytics software. Marko is a seasoned executive whose professional focus has spanned Large Scale System Development efforts, Global Implementation Strategies, Customer Experience Management Initiatives, BPR/Change Management Best Practices, Support/Help Desk Management, Training Design and Deliver, and overall Service Excellence.

Beyond his other achievements, "David holds the unofficial title of Customer Experience Officer at Clarabridge," notes Jenkins. "He lives his company's client-centric approach by assuming the role of 'client advocate' in Clarabridge's product development, implementation, and engineering processes.

Concession of Power to Stakeholders
Business leaders face a critical paradox in today's corporate context. Unique changes and transitions within the business landscape, including digitalization and disintermediation, have prompted a concession of power over corporate reputation and messaging from an elite group of senior managers to stakeholders, including employees and customers. Jenkins believes this new reality makes finding answers to two key questions -- directed at customers and employees, respectively -- imperative for business success:

- Would you recommend this brand, product or service to a friend/colleague?
- Would you recommend working for this company to a friend/colleague?

"The crux of the challenge for business leaders is establishing a tangible connection between what the answers are to these two questions represent," explains Jenkins. The answers, she says, define the degree of customer loyalty on an external level and the degree of employee engagement on an internal level.

"Both of these define and drive the success of brands," she observes.

June 10th at Dominion Valley CC
'Engagement Drives Performance' is open to professionals throughout the area. Doors open at 7:30 for breakfast, followed by the discussion. Starting at 9:30, guests are invited to enjoy nine holes of golf at Dominion Valley's prestigious Arnold Palmer-designed course. The event concludes at approximately 11:30.

"We hope that our guests will use this opportunity to continue their discussion while they enjoy their game," says Jenkins. "There's certainly plenty to talk about."

Tickets for 'Engagement Drives Performance' are $75 and must be purchased in advance. For more information please visit http://vipinnovations.com/upcoming-events.php. Media inquiries may be made to Eva Jenkins at (888) 801-8885 or via email at [email protected].

# # #