Pedaling Toward Enlightment: Core Power Yoga Introduces RealRyder Indoor Cycling, 8-10 Locations Expected by Year's End

    SANTA MONICA, CA, May 05, 2011 /24-7PressRelease/ -- Picture a Buddha statue - the highest symbol in yogic culture - and immediately the idea of unshakable faith, mental discipline and fearlessness come to mind. Ask a professional cyclist what it takes to complete a 100-mile race and you'll hear about similar self-mastery. Trevor Tice, CEO of Core Power Yoga (CPY), has always appreciated the similarities between power yoga and the sport of cycling, and now he's investing in both.

"I love the combination of yoga and cycling. Both require focus, physical strength, breath control and that mind-body connection," says Tice, the founder of one of the largest, most successful yoga operations in the U.S. with 50+ locations.

The addition of stationary cycling classes, fusion weight training programs and use of other traditional exercise equipment isn't a rarity among yoga studios today - and for good reason. In fact, Tice took a closer look at his member base and discovered that approximately 50% still maintain gym memberships. Their primary purpose wasn't to pump iron, but rather to accelerate their cardiovascular training.

Making his mark with sweaty, core-centric yoga classes, Tice selected the bike that would serve his members' needs best - the RealRyder Indoor Cycle. This "unstationary" indoor bike actually leans and turns, emulating the same functional, core-centric movement you feel on the real road.

"The lateral movement adds a whole new dimension to the experience. You're not only getting your arms more involved in the workout, but it's also more specific work for the core... just like the type of yoga we offer at Core Power Yoga," says Tice. "We wanted to provide this as a value-add, so that our members could move away from the gym and be completely fulfilled spiritually, mentally and physically at Core Power Yoga."

The RealRyder bikes are now thriving in three CPY locations, including Minneapolis, MN where, Tice reports, "We were turning up to 15 people away at our 6 a.m. classes. We just doubled the number of bikes we have there because of the success. The members have been loving it."

With 8-10 installations expected by year's end, Tice and his team are experimenting with heated rooms for the cycling classes to encourage the same detoxification benefits his members enjoy in their sweltering yoga classes.

"Pure yoga will always be our primary business, but we try not to be so dogmatic about it. We feel that every one needs to choose their own path. We try to make it successful and fun!" adds Tice.

Perhaps if Buddha had known about Tice's powerful combination, we'd be rubbing his rock hard abs for good luck?

For more information and to see the RealRyder bike in action, please visit: www.RealRyder.com

About Core Power Yoga:
CorePower Yoga's unique style of heated Power Yoga is physically challenging and combines energy, music, movement and community to create a one-of-a-kind yoga experience. The largest network of yoga studios in the country, CorePower Yoga offers a variety of classes catering to all levels including CorePower Yoga, its proprietary heated Power Yoga, Hot Yoga, Hot Power Fusion, Yoga Pilates, Yoga Sculpt, a Vinyasa flow combined with weights, and CoreRestore, a restorative yoga practice. All yoga classes encompass a wide variety of asanas, or poses, and are taught by certified yoga instructors. In addition to yoga classes, CorePower Yoga offers transformative integrated wellness programs and Teacher Trainings to empower students to live a health-focused and extraordinary life. Learn more at: www.CorePowerYoga.com

About RealRyder International LLC:
RealRyder International, headquartered in Santa Monica, California, is the first developer of the "unstationary" bike. Led by a team with more than 120 combined years of fitness industry experience, RealRyder International is revolutionizing indoor cycling with the RealRyder ABF8 - a superior performance studio bike that meets the needs of the elite-cyclist or gym member for training and performance. The RealRyder ABF8 vision began 15 years ago when competitive cyclist and RealRyder International co-founder, Colin Irving, saw a need to improve the performance of the stationary bike to simulate the real bike experience. Colin shared his dream and joined industry expert Sean Harrington, whose fitness contributions include the Heart Mate Stationary Bike, and pioneering of Nautilus as a successful fitness club chain operation, to bring this product to market. Rich Hanson, who helped bring the Stairmaster to market, is also largely involved in RealRyder and its current success. For more information, please visit, www.RealRyder.com

Media contact: Jackie Mendes, Brand Manager, RealRyder International LLC
e. [email protected] | ph. 310-390-1803

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