Bruegger's Introduces the New "Skinny Bagel"

    BURLINGTON, VT, May 12, 2011 /24-7PressRelease/ -- Today, Bruegger's announced the first ever "Skinny Bagel," with the same taste and texture as a classic bagel, but with 100 fewer calories.

Just in time for summer, Bruegger's Skinny Bagel will be offered in all of the bagel leader's 300 locations. Guests can order any of Bruegger's 15-plus varieties "skinny," due to Bruegger's unique process. Instead of changing the recipe of its time-tested, New York-style bagel, Bruegger's cuts the bagels using a patented knife, removing approximately one-third of the bagel's center but preserving its unique eggshell crust and delicious toppings. The result? Guests have a lower calorie option without sacrificing variety or taste.

"With 62 percent of national consumers planning on eating healthier in 2011," said CEO Jim Greco, "Bruegger's is excited to offer our guests a healthier option without sacrificing any of the flavor they have come to expect from our bagels."

Unique to the marketplace, the Skinny Bagel offers guests the flexibility to order any of their favorite bagel combinations or sandwiches, skinny or regular, rounding out the bagel leader's comprehensive menu of healthy breakfast and lunch choices.

"We developed the Skinny Bagel in response to our guests' preferences," said Bruegger's Top Chef Philip Smith. "Because of our unique process guests can cut calories without giving up any of the great flavors and choices they've come to expect from Bruegger's."

In May and June, Bruegger's will also roll out a new turkey sausage option, to be featured with the new low-calorie bagel in the Skinny Zesty Egg White Sandwich, a limited time offer. This breakfast option, with about 410 calories, features egg whites, turkey sausage, Swiss cheese and sundried tomato spread on guest's chosen variety of skinny bagel. The bagel leader plans to roll out additional healthy options throughout the summer.

All of Bruegger's bagels - including skinny bagels - are baked fresh in each bakery all day, every day and are made with just five simple ingredients, with no additives or preservatives.

About Bruegger's Enterprises, Inc.
Bruegger's Enterprises, Inc. is a leader in the fast casual restaurant segment. The company operates 300 Bruegger's Bakeries in North America (including 4 co-branded locations). In addition, it operates 137 Timothy's World Coffee, mmmuffins and Michel's Bakery Cafes in Canada through a wholly owned subsidiary, Threecaf Brands Canada Inc. BEI's portfolio of brands is dedicated to serving a wide variety of freshly prepared breakfast and lunch options, made with high quality simple ingredients. Founded in 1983, the company is headquartered in Burlington, Vermont and supports its neighbors in every community it serves. For more information, please visit www.brueggers.com or become a fan on Facebook at www.facebook.com/brueggers.

# # #