Vidaroo Contracts with Emmis Radio for Expanded Use of its Video Platform

    WINTER GARDEN, FL, May 13, 2011 /24-7PressRelease/ -- Vidaroo Corporation today announced that it has contracted with Emmis Radio, a subsidiary of Emmis Communications Corporation, for use of its video distribution and syndication platform for Emmis' 22 radio stations.

Vidaroo's Enterprise software will allow Emmis' radio stations to deliver its website's video distribution through use of Vidaroo's centralized management platform, as well as distribute live and on-demand content and branded time-of-day programming. In addition to use of the Vidaroo platform for video distribution and syndication, Emmis will also be able to use Vidaroo's platform for management of all its advertising units, including surrounding banner units.

"Digital video content consumption continues to grow at a rapid pace with the convergence of mobile and social media. Emmis will be part of this frontier. The use of third party technology for delivery of video and advertising gives us access to expertise in this space. Vidaroo works with us closely to grow our digital content and advertising offering as well as giving us the ability to evolve and adapt quickly to changing technology and listener expectations . The power of Vidaroo's platform including strength in functionality and a quickly evolving product not only supports our video strategy, but also has created efficiency gains for us," stated Angie May-Cook, Vice President, Emmis Digital

"Emmis continues to push the envelope with their online video initiatives and we are delighted with the results. From multi-camera live events such as the most recent "Lupe Fiasco" production in NYC to original custom content like "The Power Party Mix at Noon" in LA, the results are direct indicators of a company tuned into their audience. We look forward to furthering our contribution to their video entertainment initiative," noted Micheal Morgan, President and CTO.

"The launch of our expanded relationship with Emmis comes as a great success for Vidaroo," said Mark Argenti, Chairman and CEO. "Emmis serves as a perfect example of a traditional radio broadcaster fully embracing the future. In one short year they have created not only a great video experience in this new medium, they are creating significant brand and advertiser value."

About Vidaroo Corporation
Vidaroo Corporation is a video technology company that provides a best-in-breed Online Video Platform, and state of the art Video Production. Vidaroo's Online Video Platform, and Video Production has earned the trust of a growing list of current and former clients including advertising agencies, iconic artists, media companies, organizations, businesses, and national brands such as Microsoft, Coca-Cola Company, Tribune News Company, Toyota, Emmis Communications, Clear Channel, Black Eyed Peas, Mary J. Blige, Britney Spears, Justin Timberlake and more. Vidaroo's Online Video Publishing Technology enables firms to easily create, deliver and monetize video and advertising delivery.

To learn more about the Company please visit http://vidaroo.com.

Some of the above statements may be 'forward-looking' statements as defined by section 27A(c)(1)(A)(i) of the Securities Act of 1933.

See www.Vidaroo.com for a full safe harbor disclosure statement.

Contact:
Vidaroo Corporation
Tom Moreland
[email protected]

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