Discover Digital Group Provides Fortune 500 Clients with New Revenue Streams and Opportunities

    NEW YORK, NY, May 17, 2011 /24-7PressRelease/ -- The Discover Digital Group (DDG), a unique consultancy that focuses on identifying opportunities for business, is providing Fortune 500 corporations with a way to identify new e-revenue opportunities. These include the navigation of digital product development and to cultivate new audiences for existing products through social media, digital acquisition and loyalty optimization.

DDG Founder Justin Tobin and DDG help companies acclimate and rise to the challenges presented by rapid business transformations, especially in e-commerce technologies. Their team of diverse consultants understands and anticipates the ever-changing trends and relays to their clients the most successful strategies that allow them to navigate and adapt to the shifting global marketplace.

For example, DDG New Product Development is essential to connecting companies with consumers, engaging long-term brand loyalty, and maintaining an edge over the competition.

New digital products include anything from a new software application to a real-time online debate forum and vary by industry, technical capabilities, and desired business outcome. Through trend-forward industry insight and innovative thought leadership, DDG guides its clients through the entire product development process from idea conception and generation to development, testing and market launch.

"During my years as a vice president of digital strategy at American Express, I found it difficult to find the kind of insightful and objective external support I needed to accelerate my business and individual success," Tobin said. "The independent consultants available never had the breadth of resources or experience to provide a worldview, and the larger firms were never digitally 'au courant' or nimble enough to drive value at the pace I required. I saw this as a huge opportunity in the marketplace that was only growing with the explosion of e-commerce.

"At the same time, I knew of all these sharp, passionate and talented professionals, across multiple disciplines, who were disappointed in what the job market had to offer. They all had an inherent entrepreneurial spirit and were searching for a role that would value their talents while provide them the ability to explore multiple careers. DDG is at the intersection of these two needs by supplying executives that have tough business challenges with a previously inaccessible talent pool which will help them find effective solutions."

"Discover Digital has played a critical role in both the thinking and execution of our Brand Innovation," said Alan Press, senior vice president and general manager, The Economist. "From product ideation to business strategy and planning to partnership development, I put my full trust in both their work and thought leadership. They help me think differently about the world."

"The Discover Digital Group combines powerful strategic and creative thinking with a wealth of expertise in digital. They are highly attentive and responsive to their clients' needs," said Marc Schiller, founder and president, Electric Artists: "They also understand from firsthand knowledge that, for those of us who work in digital transformation, the attitudes of internal stakeholders are often the most important challenge to overcome."

For more information, please contact:
Justin Tobin
[email protected]
917.678.0568

Robyn Stevens
856.885.0913
[email protected]

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