DRIVEN INTERACTIVE LAUNCHES APARTMENT SCOUT, AN ONLINE APARTMENT ADVERTISING RESOURCE FOR LANDLORDS AND PROPERTY OWNERS

    November 29th, 2006 - Apartment Scout (www.ApartmentScout.net) is a technology platform that allows landlords to upload their entire apartment rental portfolio to a website universally searchable by potential renters. It is an online apartment marketing system that lists prices, photo slideshows, amenities, headlines, descriptions, and contact information. In addition, renters can see the proximity of neighborhood features such as banks, grocery stores, schools, and more displayed on a map centered on the apartment, a real advertising value to potential renters and landlords.

"A majority of apartment search engines focus mostly on pushing third party ads and registration procedures on their visitors. We want to give renters a better experience by focusing the site on what they came for, finding an apartment." Explains Dan Bowen, President of Driven Interactive. "For renters, there are no distracting third party ads and searching for an apartment is free with no registration required. By producing a better search experience for renters we can help participating landlords rent more apartments and sign more leases."

Bowen added, "As part of our website launch we are happy to offer a free subscription to all landlords for a full year, until January 15, 2008. We're excited to give landlords a chance to see how easy and effective online advertising for their apartments can be."

Apartment Scout streamlines and enhances many aspects of apartment marketing initiatives - from uploading photos and updating prices, to printing guest cards with all relevant information formatted neatly on a single page. Advertising in the form of individual company web pages, complete with logo, about us section, and contact form, allow Apartment Scout to serve as an extension of the landlord's existing website or as their entire online presence and advertising medium.

Altogether the website provides a powerful advertising alternative to plain text classified ads with limited features and distribution in local newspapers. Renters can contact participating landlords directly through a contact form or phone number displayed alongside each listing. Leads are sent directly to landlords for immediate follow up reducing 'phone tag' and communication inefficiencies.

Additionally, the website provides enhanced marketing data with views, forwards, and contacts initiated through Apartment Scout that give landlords a clear picture of how well their apartment listings are performing on the site.

The signup process is easy and can be accessed at http://www.apartmentscout.net/site/signup.

Driven Interactive, LLC is a web application development firm located in Chicago, Illinois. Founded in 2002 by Dan Bowen, Driven Interactive is dedicated to developing user-friendly applications that enhance marketing initiatives and drive return on investment.

Contact info
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Dan Bowen
President
Driven Interactive, LLC
866-932-1300
http://www.apartmentscout.net/site/contact

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