ExecPlan Express Personal Financial Planning Software Begins to Explore Marketing its Financial Tools for India, Brazil and Other International Markets

    PRINCETON, NJ, May 26, 2011 /24-7PressRelease/ -- For financial planning software developers, the United States has been a unique market in the world. With its aging population, large middle class and its complex income and estate tax laws, the United States has become the world's largest market for personal financial services and in turn the largest need for personal financial planning software. This demand has resulted in the United States becoming the market with the largest selection of personal financial and retirement planning software packages. Though there are a variety of financial planning software tools available around the world and in particular Britain, Canada, and Australia, their relatively small markets have limited the demand and in turn the number of available retirement planning software applications to either simple retirement calculators or expensive specialty software for high net worth individuals. However the explosion in the size and scope of the middles class in emerging markets has begun to create a new demand for personal financial planning software for India, Brazil, and China. Their size in their population, their rapidly growing wealth, and the lack of any substantial financial infrastructure is providing an opportunity for new financial products and services.

Though financial instruments such as insurance, stocks, real estate and commodities are generally the same around the world, their application and purposes can be substantially different. This is due to both cultural and technical reasons. In most of the undeveloped world there are no retirement plans such as in the United States, typically families take care of the elderly. This means the there are no retirement savings vehicles like the 401k in the United States. The lack of these type of investments not only have an impact on how people in India may save and invest, but it also has an impact on tax law. Without the special exemptions, tax planning also changes as does the purpose and application of personal financial planning strategies. Additional there are specific cultural differences that impact how financial planning advisors will service these markets which will affect the development of personal financial planning software for India or China. Savings objectives are different, instead of funding retirement, the goals will be specific for large ticket items such as homes and cars where financing is not as readily available as it is in the United States.

ExecPlan Express personal financial planning software has begun to experience significant interest from India in particular. "It's an English speaking market that is readily accessible for our product since our software allows the user for automated US tax calculations as well as the ability to manually override and enter a tax liability for any jurisdiction" says Robert Fourman sales director for Sawhney Systems. "Changes to the tax calculations and the change of currency designation are simple and can quickly make our product suitable for that market". Of course there are other changes to report presentations, data input priorities, and pricing structures that will be included in future versions specifically to meet the demands of the India market. ExecPlan Express personal financial planning software provides an evaluation copy at www.execplanexpress.com.

Sawhney Systems is a provided of comprehensive financial planning software for the professional financial advisor. For information on our products ExecPlan and ExecPlan Express please contact us at (800) 850-8444.

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