EWG's "Vitamin D Dilemma" - New Patented Solar Sensors Gauge Natural Vitamin D Development

    ORMOND BEACH, FL, May 28, 2011 /24-7PressRelease/ -- The Environmental Working Group (EWG) has released its fifth annual guide to sunscreen products. Ironically, a segment of the report deals with "getting enough vitamin D through unprotected sun exposure."

According to the EWG, "Vitamin D is essential for many processes in the body, including maintaining healthy bones and a strong immune system and protection from cancer. It is formed in the skin through the action of the sun. In human epidemiological studies, low vitamin D levels have been associated with increased cardiovascular mortality, metabolic disease and susceptibility to infections. Yet over the last two decades, vitamin D levels in the U.S. population have been decreasing steadily, creating a growing epidemic of vitamin D insufficiency."

The EWG goes as far as to say, "Sunscreen use combined with too little outdoor time contributes to vitamin D deficiencies." This is a dilemma that raises the question, "how much sun is enough or how much sun is too much?"

A device that enables the user to identify when they have spent enough time in the sun to attain their daily vitamin D absorption--without burning--is now available from Florida-based SkinHealth Technology, LLC. Simple to use and the size of a postage stamp, these patented sensors answer the illusive question "how much is enough sun?" and appear poised to become a necessity for anyone who desires to obtain vitamin D naturally--from the sun itself. There is currently nothing else like them, on the market, to help people achieve a balanced routine of sun exposure and sun protection for better health.

Dr. Michael Holick, PhD.,MD,--the world's leading authority on vitamin D--recommends the Natural Vitamin D UV Activation Sensors, as a resource, in the latest edition of his book The Vitamin D Solution.

The self-adhesive Natural Vitamin D UV Activation Sensors change color (yellow to red) based on exposure to a specific spectrum of UVB light. When the sun disappears, optimal vitamin D development has taken place and it's time to apply sunscreen or seek cover. In effect, it accounts for UV intensity, time of day and date, and geographic location by measuring how much sun is actually absorbed by the skin.

SkinHealth Technology, LLC is an R&D based development company which formulates advanced dermatological, therapeutic skincare products. The company was founded in 2008 by a team of skincare professionals to develop formulas that address bruising, acne, vitamin D deficiency, sun damage and other skin conditions.

Website: http://www.skinhealthtech.com

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