RIU Announces the Launch of Their New Collection for the Back to School 2011 Season

    STUART, FL, June 02, 2011 /24-7PressRelease/ -- Accessory brand RIU is launching a brand-new collection of products for the Back to School 2011 season. The new collection features 5 new prints along with many new items and silhouette updates.

Headlining the new collection are updates on the brand's popular backpacks and junior backpacks. Retailers and consumers will see added mesh water bottle side pockets, contoured back straps and additional pockets and compartments. The new junior backpack will feature a loop on the front of the backpack to allow for adding hands-free attachments like lunch totes. Also featured on the Junior Backpack is a new solid color panel, which the brand added specifically for their monogram and personalization retailers.

"As the market continues to demand innovative products from our brand, we strive to rise to their expectations to not only create products that are both aesthetically fresh and new, but also meet their increasing standard for functionality and quality," says CEO Jamie Chauss.

Other new items in RIU's Back to School collection include: roller backpacks, reusable monogrammed thermal tumblers, ID lanyards, tablet sleeves, iPhone 4 cases, smart phone crossbody bags, and more.

This season RIU is letting their customers go behind-the-scenes at their Back to School catalog photo shoot with the creation of a new video.

"We really wanted our customers to get an inside peek at how we create the images that their see in our catalogs. We think this will be a fun way to get them engaged and excited about the new products," says RIU CEO Jamie Chauss.

Retailers and consumers are able to view the behind the scenes video on the brand's YouTube Channel,www.youtube.com/roomitup.

RIU is showing their new collection at all of the major summer gift and apparel trade shows including: AmericasMart Atlanta (3 5-1700), The New York International Gift Fair (Booth# 1314) and WWDMAGIC - Las Vegas (Booth# JR 71910). To view a complete listing of all of the shows that RIU will be participating in please visit the company's official trade show calendar:http://wholesale.roomitup.com/Information/Trade-Show-Calendar

Retailers and consumers can view the new RIU Back to School collection by visiting www.roomitup.com.

For more information about RIU please contact Alex Chauss at [email protected] or 772.919.7584.

About - RIU (Room It Up) is a division of Prime Source Accessories Inc, a privately held company located in Stuart, FL. Room It Up is a coordinated lifestyle collection of colorful and fun accessories tailored to the teen, college and young adult markets. RIU products are available in over 5,000 specialty retail stores throughout the United States and has international distributors in Brazil, Korea, Canada, Mexico, Japan, Columbia, Singapore, Lebanon, Hong Kong and China.

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