Xotels Expands Outsourced Web Marketing Portfolio

    ZANDVOORT, NETHERLANDS, June 11, 2011 /24-7PressRelease/ -- The Hotel de Londres y de Inglaterra in San Sebastian Spain has recently been added to Xotels's management portfolio. Xotels is going to work on hotel revenue management strategies to increase the hotel's profits.

The four star hotel in San Sebastian is located on the beach and offers sea view rooms that overlook the renowned Bahia de La Concha of the Basque Country's coastline. The hotel will be undergoing a full renovation of the rooms and public areas in the next 2 years. A new floor with penthouse rooms will be added as well.

"We have taken over the online distribution strategy, revenue management and internet marketing. We are currently planning our tactics to optimize the average room rate for the summer period, as well as building a 12 month demand calendar which will allow us to drive up the revenue significantly," comments Patrick Landman, CEO of Xotels.

Xotels is working on redeveloping the hotels online positioning and will launch a new hotel website design. A lot of time will be invested on the search engine optimization by creating dedicated landing pages for unique keyword phrases and searches.

According to Patrick Landman, "The owners and management of the Hotel de Londres y Inglaterra realize that this kind of investment needs to generate a proper return. The best way to do this is to unlock the potential of direct sales through the hotels own website and reservations office."

For more information visit the Xotels webpage.

Website: http://www.xotels.com/

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