Mobile Application Developer AppWorks Launches White Label App Version of Popular iPhone & Android Dining and Entertainment Guide

    BOCA RATON, FL, June 15, 2011 /24-7PressRelease/ -- Based on the success of their popular mobile dining and entertainment guides, the Boca Raton based mobile application development company AppWorks (http://www.appworksinc.com) has announced the launch of "Zing", a white label iPhone & Android software solution for businesses and publications.

"Zing harnesses the most powerful features of the iPhone and Android, allowing businesses to leverage proven mobile technology at a fraction of the time and cost associated with building from the ground up," says founder Chris Cabell. "Zing was originally built as a mobile dining, entertainment and lifestyle guide. We have since customized and rebranded the software to deliver a variety of mobile content over a number of verticals."

One major advantage of the Zing software platform is its cutting edge content management system. A mobile application is only as powerful as the CMS that supports it. Zing applications are powered by a robust and scalable content management system built specifically for mobile content delivery. The Zing CMS can easily integrate with existing databases without disrupting the current flow of information.

"Fresh local content and exclusive deals are today's hottest mobile trends. Providing this valuable content to your users will create a mobile extension of your brand and will help to create a successful long-term mobile strategy," says AppWorks VP Scott Alten. "Zing gives your advertisers the ability to deliver high impact, interactive rich media to an engaged, targeted, self-selected audience. Zing focuses on providing a variety of monetization tools. Application users can perform location based searches of business directories, mobile coupons, group buys, loyalty rewards programs, daily deals, restaurant menus, events and more."

About AppWorks:

The Appworks developer network is a dedicated group of South Florida based developers. Offering fast turn around times and superior product development across multiple software platforms, the Appworks development team helps organizations and businesses create scalable and extensible applications which can be expanded for future functionality and business opportunities. Appworks is uniquely positioned to offer clients the ability to develop applications for multiple platforms simultaneously, saving the client time and money and ensuring they can offer their customers the same application across a variety of mobile operating systems. For more information about Appworks, please visit http://www.appworksinc.com.

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