MedWOW Improves Security Through Telephone Verification

    NICOSIA, CYPRUS, June 23, 2011 /24-7PressRelease/ -- MedWOW.com, the global, multilingual online marketplace for medical equipment, has introduced a number of safeguards to help maintain a safe eCommerce environment for its thousands of daily users.

Online fraud is a progressively more prevalent problem, and MedWOW is committed to protecting both Buyers and Sellers from people who are engaged in dishonest practices. Traditional methods of verifying online users, such as CAPTCHA and email verification, are no longer effective at stopping deception and hoaxes. The challenge for today's global eCommerce websites is to successfully block fraud, while minimizing inconvenience for legitimate users.

Telephone Verification is the easiest and most powerful way to stop online fraud. Telephone Verification verifies users in real-time using their phone - the simplest and most widely used technology available. Telephone verification guarantees that users provide a working, and most importantly, traceable telephone number. As a result, fraudsters are less likely to target medical equipment professionals engaged in genuine trade. On MedWOW, users now must verify their telephone numbers in order to activate their membership, reducing the possibility of people using incorrect contact information.

Additionally, MedWOW recently introduced the affiliated Escrow.com service, which helps protect both Buyers and Sellers, by offering the added protection of a regulated, licensed professional third-party to oversee business transactions. Using Escrow.com eliminates the potential risk of fraud, by acting as a trusted third party that collects, holds and disburses funds according to MedWOW's users' instructions.

Mark Green, MedWOW's Marketing Director commented, "We are committed to staying ahead of new scams and hoaxes, which have unfortunately become so commonplace in eCommerce settings. Cyber thieves present a challenge, but we are devoted to protecting our thousands of registered users, so they can continue to conduct business in the safe and protected portal environment that they have come to know and trust."

www.MedWOW.com is the leading international, online marketplace for buying and selling new and used medical equipment. The user-friendly website connects buyers, sellers and service-providers of medical equipment from all over the world, by combining multilingual customer support with comprehensive professional services and unprecedented reliability. MedWOW's value-added services empower your business!

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