Fresh Produce Clothing Showcases Vibrant Beach-Inspired Styles in its Online Beach Collection

    BOULDER, CO, June 23, 2011 /24-7PressRelease/ -- Fresh Produce Clothing welcomes summer with its new 2011 collection featuring on-trend, beach-inspired styles that celebrate the brand's beachy vibe, sundrenched colors, iconic coastal prints, comfy fabrics and easy silhouettes. Beach travelers everywhere will enjoy the fresh collection for its effortless style and upbeat summer spirit.

Fresh Produce shoppers can now find a beach clothing paradise of looks for summer online. The company's new versatile and breezy dresses, inspired tunics and flirty shorts and beach cover-ups give all women the freedom to express their own summer style and attitude.

This summer's quintessential beach dress is the light and airy Convertible Standout Gauze Skirt/Dress. This sunny dress converts to a cool skirt when you fold down the top band, making it both modern in style and practical in function. The easy dress travels beautifully and is available in a range of fresh summer colors. Fresh Produce also carries a similar transitional piece, the Travel Dress. This style also converts into a skirt, a cover-up and a dress, giving women three looks in one.

For fun in the sun, women's tunics are this season's go-to style. Fresh Produce's summer 2011 collection features a wide selection of artful pieces for summer. The popular lightweight, floaty and feminine Rio Crescent Moon Tunic is stunning and unique. Inspired by the carefree days of summer, women can take this fashionable silhouette from the beach, to the street, and to a night out with ease. The 100% cotton voile piece includes beautiful details like pintucks, crescent pockets, elegant seaming and fabric-covered buttons.

Fresh Produce's Pockets o' Plenty Dress may just be the perfect warm-weather dress. This easy-going summer favorite has a simple shape and relaxed attitude that works great as a cover up for beachcombing or by the pool. This is available in a variety warm weather hues, a coastal Cape Cod print or graphic Urban Ikat print.

"Summer's our season," said Fresh Produce Design Director, Gail Hartin. "Much of our line reflects the carefree attitude and spirit of the beach. Having a focused Beach collection online makes it quick and easy for our customers to shop for getaway favorites."

About Fresh Produce Clothing
Fresh Produce Clothing makes colorful and effortless lifestyle clothing and resortwear women can look and feel good in all year-round. With vibrant prints, essential neutrals and breezy yet flattering styles, the clothes help bring out the fresh, fun personalities of women everywhere. Started by Thom and Mary Ellen Vernon with a t-shirt kiosk at the 1984 Olympics, Fresh Produce Clothing is now sold in 38 Fresh Produce unique retail stores nationwide and in 400 specialty dealers across the U.S., Canada and the Caribbean as well as Macy's Hawaii and Von Maur. Fresh Produce's easy-to-wear dresses, tops, tunics, capris, skirts, shorts and t-shirts are also available online at http://freshproduceclothes.com/. We're social, please follow us on Twitter: @freshproducenow and Facebook: www.facebook.com/freshproduceclothing. Contact Susan Touchette Aust, Marketing Manager, 303-546-4960 or media(at)fpcolor(dot)com.

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