Prompt Proofing Says: Do Not Ignore the Power of the Blog

    VANCOUVER, BC, June 24, 2011 /24-7PressRelease/ -- No matter what your area of business, even if it is as seemingly localized and simplistic as a lawn-mowing service, you cannot ignore the power of the blog in today's world of business.

True, the area of social media as a whole is vital but this has become such a daunting subject, deserving of several months of blog posts to even scratch its surface, that it is easier to focus on one area, and the blog is certainly one effective and very doable area in which businesses can market themselves at a low cost, reach a whole new demographic of customers and dictate its entire brand image.

Because even the blog is a huge area of interest and study, we will analyze its benefits to business over a series of blog posts, focusing on one core advantage each week.

This week, we have advantage #1, perhaps one of the most important benefits of all:

YOUR BLOG = YOUR VOICE

Yes, even if you aren't writing it yourself!

Many businesses use a blogging service, and Prompt Proofing also manages blogs for its clients, posting and writing blog posts on a regular basis in order to keep up the company's search engine presence and provide the blog's readers with regular, informative news that is well written. (Contact us at [email protected] for pricing and more information on our blogging services).

The fact of the matter is, with marketing and word-of-mouth whispers between current and potential customers, a blog is the one space in that vast web of the Internet that you can dominate and claim as your own, allowing you to exert some influence over how your business is perceived.

Readers much prefer reading a business's blog to its marketing materials because, quite simply, they feel as though you aren't trying to sell to them. Obviously you are, as there would be no point in putting your time and energy into a business blog if you didn't eventually hope to gain some customers from it, but the fact is, you can't maintain a sales pitch throughout every single blog post (or at least, you shouldn't).

Blogs read more informally than marketing literature, and are there to provoke discussion and provide information rather than simply to persuade the reader to hand over their credit card. Prompt Proofing's blog is a great example - we essentially charge people to improve their communication and writing, yet we constantly write blog posts advising you how to improve your own writing. That's because we recognize that education and information are two key factors that bring people to peruse blogs and we don't want to just sell our services to you. We want you to find something of interest to read on our site, and - because it is our passion - we desperately want to improve spelling and grammar everywhere!

Let's go back to our example of ABC Lawn Mowers Ltd. Their blog posts could cover issues such as how to care for your garden to what model of lawn mower to buy. That's right, they could be providing information about how to buy a machine that would mean their services would not be needed! Seem counter-intuitive? The fact is, you want to draw readers to your blog. You cannot be naive enough to assume that every reader will become a customer. The most important thing is to increase traffic because that will increase awareness of your business. So even if that reader buys the lawnmower and never uses their service, they may direct someone else to your site in future who doesn't have time to mow their own lawns and just wants to contact ABC Lawn Mowers Inc. to do it for them.

This is a very planned and neat example of how business is gained from a blog, but truthfully the ways in which blogs can lead to business growth are far more nuanced and plentiful than is worth outlining here. The bottom line is: Blogs lead to business growth. End of story. So why aren't you doing one?

If you don't have time, dedicate a few hundred dollars from your marketing budget each month and pay a service to blog once a week for you to start and then steadily increase that if you feel like it. The important thing is to not miss out on this low-cost and easy opportunity to have your voice heard!

Check back next Friday for another Prompt Proofing blog post!

About Prompt Proofing

Prompt Proofing is based in Vancouver, BC, Canada and was officially launched in 2010 by a team of editing and writing professionals who have over 40 years of experience in the education, news media, public relations and recruitment fields. Prompt Proofing prides itself on affordable services delivered with fast turnaround times, without sacrificing quality or accuracy.

Offering content writing, editing and proofreading services, Prompt Proofing takes care of your individual or business content needs. Visit our website for more information at http://www.PromptProofing.com.

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