ProfitKey International Releases Manufacturing White Paper, Continues Social Media Push

    SALEM, NH, June 29, 2011 /24-7PressRelease/ -- ProfitKey International, a leader in ERP software for discrete manufacturers for over 30 years, has released their white paper titled 'The Trap of Procedural Inertia'. Written by Craig Schrotter CPIM, Senior Application Engineer, the article focuses on the struggles that impede manufacturing companies before, during, and after an ERP (enterprise resource planning) software implementation.

ProfitKey's other marketing efforts include all new social media sites and continuing their new email campaign program. The social media sites include Facebook, Twitter, and LinkedIn.

"Getting our brand name out there and providing helpful and relevant information is what these white papers are all about. It shows we can make just as important of an impact, if not more, as the 'big players' in our space" explains Jason Rourke, Marketing Manager for ProfitKey. Speaking on the social media push, CEO and President, Joe Di Zazzo adds, "It's a great sign to see such a large amount of progress in a short period of time. It's [also] reassuring to see our blogs and articles featured on many of the manufacturing industry's top sites and newsletters."

The 'Navigating ERP' blog and social media sites along with launching a new website and partner program are contributing to ProfitKey's push to gain more market share. The success of the programs is easily measured by positive results in sales and increased inquiries in 2011.

The white paper can be read, for free, at http://www.profitkey.com/resources/white-papers , while the company's blog can be found at http://blog.profitkey.com.

About ProfitKey

For over 30 years, ProfitKey International has been a leader in providing Manufacturing Planning, Manufacturing Operations, Financial Management software and Customer Service. Today, that tradition continues with new technology, new innovations, and new services. ProfitKey directly implements and supports Rapid Response Manufacturing Software from seven offices nationwide. Over 1,200 customers with over 21,000 users have implemented ProfitKey software in the United States, Canada, Europe and the Far East.

# # #