Caisses Desjardins De Lorimier Deploys Mirada Media Digital Signage to Increase Customer Satisfaction

    SAINT-LAURENT, QC, June 30, 2011 /24-7PressRelease/ -- Mirada Media, a leading digital signage integrator, is pleased to announce the recent installation of a customer service dashboard system at the Caisse Desjardins De Lorimier located near the heart of downtown Montreal. The dashboard, which is displayed on employee-facing LCD panels throughout the branches, shows real-time information on customer queues, wait times, and teller performance. There is also a ticker for corporate news and branch alerts located at the bottom of the dashboard. The dashboard is powered by Mirada Media's ChannelView content management system and is integrated with legacy systems created by Frisco Bay. In addition, branch managers are able to remotely access the dashboard, view statistics, and compare results across branches via Mirada's ChannelView online interface.

The management team at the Caisse Desjardins De Lorimier wanted to increase teller productivity by providing real-time metrics on customer queues in the branch. Jean-Francois Lauzon, Associate Director of Assisted Transactions at the Caisse Desjardins De Lorimier, explained that they have "set performance objectives and the dashboard allows us to view how we're doing relative to these benchmarks. Also, having real-time data allows us to adapt quickly. As an example, we strive to keep wait times under 10 minutes. The moment that objective becomes at risk, tellers will see it on the dashboard and ask their colleagues for help in handling the rush."

Mr. Lauzon also noted that "Prior to installing the dashboard system, a supervisor would need to intervene whenever wait times would increase. Now, with the dashboard as a tool, our tellers are able to manage client queues independently and much more effectively. We feel that our level of service has improved and are very happy with the results so far."

In the retail and services sector, digital signage is mainly used in client-facing situations in an effort to promote products and increase client engagement; however, Eric Morello, Mirada Media's Director of Marketing, sees a growing need for digital signage "behind the scenes". He notes that "Having access to timely information is essential to making any decision. In the service industry, this means being nimble and tactically managing resources to ensure customer satisfaction. After all, no one likes to wait in line. Digital signage is an extremely powerful tool because it addresses both the needs for accuracy and accessibility. It shows you how you're doing in real time and thus lets you adapt in real time."

About Desjardins

Desjardins Group, the leading cooperative financial group in Canada, inspires trust around the world through the commitment of its people, its financial strength and its contribution to sustainable prosperity. Desjardins Group's mission is to contribute to improving economic and social well-being of people and communities. For more information, visit:
www.desjardins.com.

About Mirada Media

Mirada Media is a Montreal, Quebec-based full-service provider of digital signage technology and creative design services. The company has extensive expertise in content design and efficient digital signage network management. Mirada Media also offers marketing strategy services and multimedia design that complement any digital signage initiative. www.miradamedia.com.

For more information:
Eric Morello
Director of sales & marketing
Mirada Media
7745 Henri-Bourassa W.
Saint-Laurent, QC H4S 1P7
Canada
Tel: (514) 789-1989
[email protected]
http://www.miradamedia.com/

# # #