Real Kids Shades Celebrates 10-Year Anniversary with Expanded Content-Rich Web and e-Commerce Capabilities, Continued Focus on the Future

    CONCORD, MA, July 20, 2011 /24-7PressRelease/ -- Real Kids Shades (RKS), a leader and innovator in sun protection eyewear for children ages 0-12, is celebrating its 10th year in business with continued innovation - in this case, by expanding the capabilities of its website to better serve its retailer partners and valued consumers, furthering its mission of protecting young kids eyes from harmful sun damage. The latest evolution of the RKS site, at www.realkidshades.com, is now accessible via the latest mobile platforms including tablets and smartphones. The innovative easy-to-use site architecture allows visitors to explore the entire range of RKS products and make instant comparisons or purchases, as well as obtain important information on safeguarding youngsters' vision.

"It is a sign of our continuing push for innovation and customer satisfaction," says Lisa Medora, Real Kids Shades VP of Marketing. "We're proud to have been a leader in helping kids and parents avoid sun damage and practice sun safety for the past decade," signified by initiatives like the company's Safe Eyes Everyday program and partnerships with Prevent Blindness America and Melanoma International Foundation.

With products targeted for 0-3, 3-7 and 7-12 age brackets, RKS has grown by providing a range of children's sunglasses segmented for the specific eye protection needs of kids at every step of childhood development. Real Kids Shades meet the strictest American, European and Australian standards in eye protection and are Consumer Product Safety Improvement Act (CPSIA) compliant. They are also CE Certified and FDA approved for protecting children's eyes.

"It's obviously good business to be at the leading edge of consumer education," Ms. Medora continues, "and the improvements to our Web presence are in line with our history of innovation. It also makes it easier for parents to get the latest in eye safety information and the right products to ensure their kids' eyes are protected from harmful UV rays. That commitment to children's eye health and safety has been the cornerstone to our success these past 10 years."

About Real Kids Shades:
To find out more about Real Kids Shades and their line of innovative children's sunglasses, visit online at www.realkidshades.com.

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