New Season Biba Hits House of Fraser

    LONDON, ENGLAND, July 21, 2011 /24-7PressRelease/ -- Capturing the essence of a bygone era, Biba's new season womenswear collection has arrived at House of Fraser and offers endless style for the cooler months ahead. Summer might be in full swing, but it's Autumn/Winter that's getting us hot under the collar...

Biba relaunched in September 2010, exclusively at House of Fraser. The newly revitalised Biba has taken the spirit of the original Biba brand and reworked it for the style-savvy of today, epitomised by its signature essentials blended with a contemporary charm.

Bold and beautiful prints are a key look for the new season - chic patterns and kitsch fabrics offer a statement way to work retro on-trend pieces. From fabulous flamingos to monochrome glamour, there's a host of eye-catching prints to suit all in the brand's latest selection of women's clothing. The striped dollar collar knit top is an on-trend alternative to your failsafe basic and looks fabulous for the office, day and evening.

Searching for a dramatic alternative to your reliable coat? An oversized faux fur silhouette is the new style staple; try Biba's sumptuously soft leopard style for the chic way to finish any ensemble. Fully lined for extra comfort, it will keep you both warm and fabulous on the unbearable icy days.

If your wardrobe is a little more rock 'n' roll, Biba's edgy leather trousers and leather jackets will liven up understated separates. Dressed with signature statement zips, this luxurious style will be a welcome addition to any fashionista's wardrobe.

To view the full collection, visit www.houseoffraser.co.uk now.

About House of Fraser
House of Fraser has 61 stores in the United Kingdom and Ireland, offering luxurious items and a premium shopping experience. From the latest men's designer clothes, women's and children's clothing to beauty essentials and must-have home accessories, House of Fraser continues to expand its much-loved collections, both online at houseoffraser.co.uk and in stores across the country.

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