SPARKS UNVEILS NEW CORPORATE IDENTITY

    /24-7PressRelease/ - PHILADELPHIA, PA, January 05, 2007 - Today Sparks, a leading event marketing agency, released a new corporate identity designed to reflect the evolution and progression of the company while maintaining its ties to a longstanding heritage. The evolution signifies the growth of the company's product and service offerings as well as its expanding global presence.

The new identity is based on the concept of 'driving brand performance' and conveys the company's ability to provide a multitude of integrated brand experiences. Through the design, production and execution of events, exhibits, themed and corporate environments, store fixtures, P-O-P displays, museums, attractions, and related marketing and consulting services, Sparks continually drives brand performance for some of the world's most recognized brands.

"We've simplified the brand architecture to visually and clearly communicate our corporate characteristics, values and offerings" explains Jeffrey Harrow, chairman at Sparks. "While the existing brand has a long and proud heritage, the new identity more accurately represents the current scale, strength, vitality and freshness of our organization."

Sparks will begin operating under its new identity effective January 15th and will systematically release other brand initiatives including new corporate communications, facility signage, marketing initiatives, and websites throughout the coming months.

Sparks About Sparks
A leading event marketing agency, Sparks provides strategy, consulting, creative, production, execution, management and measurement services for brand experiences including exhibits, events, corporate or themed environments, retail fixtures, P-O-P displays, museums and attractions. Utilizing a global network of eight facilities - Atlanta, Las Vegas, Los Angeles, Philadelphia, Orlando, San Francisco, Amsterdam & Shanghai, Sparks drives brand performance for many of the worlds most recognized names such as adidas, Boston Scientific, Cisco, Disney, GE, Google, JC Penney, Merck, Palm, Philips, Rolex, and Xerox. For more information visit www.sparksonline.com.

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