Building a Business Website: Small Details Make a Big Difference!

    LONDON, ENGLAND, July 30, 2011 /24-7PressRelease/ -- With an all-in-one website builder such as BaseKit, building a business website has never been simpler. BaseKit makes building a website accessible to everyone with its easy to use interface, professional templates and powerful yet simple tools. Nevertheless, to attract visitors through your virtual doors and to encourage them to purchase your products and services, it's the small details of your business website that make a big difference. The best websites are often the simplest. Despite their simplicity, they offer you all the information that you need. Whether you are reviving an old business website or starting from scratch, follow our short guide to small details that make a big difference.

Keep your website clutter-free

Do not overwhelm your customers with an unnecessary onslaught of information and advertisements. If you are selling a product or service, a clean and simple storefront is all that you need. BaseKit Business Packages include professionally designed business website templates that you can use and modify.

Share some history

Visitors to your website will be interested in learning more about your business. Be sure to share the history of your business and where the inspiration for it came from. It is also a good idea to share a little information about yourself and your team. It will make your visitors feel welcome whilst injecting some personality into your brand.

Always keep the homepage one click away

No matter the page, always include a link back to your homepage. The homepage is the central hub of your entire website. It is highly probable that visitors will want to return to the central hub to go to other areas of your site.

Keep in contact

Include a 'contact us' page and fill it with all the necessary information regarding how to contact you. Include your mailing address, email address, telephone number, Skype username and links to your social networking accounts. Make it easy for your customers to contact you and set their minds at ease.

Be clear about what you can and can't do

Include a 'frequently asked questions' section on your site and fill it out extensively. Be explicitly clear on your shipping and return policies. Avoid any possibility of confusion for your customers. A happy customer is an informed customer.

Lighten up your website

A general rule to follow is keep the background colours of your website light. This is particularly important if you are using images on your website to sell your products and services. A light background will make your images stand out on your site. The more that your images stand out, the more appealing that they will be to your customers. If used incorrectly, dark backgrounds can make your images appear dull and dreary.

BaseKit is an easy way to create, publish and host websites with no technical expertise, install or download required.

Website: http://www.basekit.com

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