SEO Specialist Reveals London Black Cab Adverts Sold out for 2012 Olympics

    LONDON, ENGLAND, August 02, 2011 /24-7PressRelease/ -- London Olympics 2012 is big business for marketing firms in England. One year before the popular sport event takes place; all premium advertising slots on London's appraised black cabs have been sold out, SEO Specialist report.

It appears that taxi adverts are the most popular outdoor advertising in the coming year, ahead of the 2012 Summer Olympics taking place in the British capital. Roadside outdoor advertising and bus advertising on the other hand seems to be the least popular advertising types and there is still plenty of space available for the summer Olympic Games.

How can London taxis premium adverts be sold out already?
London black taxis are iconic for the city and it has been recognized as a highly popular advertising channel for quite some time now. London cabs are everywhere in the city, and their unique shape makes it hard to miss them. London taxis are both trustworthy and hugely recognisable among both tourists and Londoners.

SEO Specialist found out that all premium advertising slots on London taxis are sold out for 2012 Olympics; the highly popular Mega sides and Full liveries, where companies can brand the entire taxi.
There are only a few taxi advert slots left in smaller formats.

How much do cab advertising cost?
Advertising on taxis cost between GBP1800-GBP5000 a year depending on creative requirements, advertising format, extra profiling and amount of how many taxis covered. "Taxi advertising companies charge a rather low fee for amazing brand exposure, compared to other outdoor advertising opportunities," says Markus Jalmerot, founder of SEO Specialist.

Tip up seat panels and branded receipts are among the extras available, while advertising on the outside of taxis from the doors and down is the most popular format. Adverts on london black cabs tip up seats cost about GBP40 a month per cab, plus a start-up fee of GBP20.

SEO Specialist buys taxi advertising space
Our SEO Specialists decided it could be a great opportunity to be found on London black cabs driving around the city, handling London airport transfers and other popular destination during the 2012 Olympics in London.

After finding out that all full coverage taxi advertising options is sold out, SEO Specialist decided to go ahead with a 9-month Mega side cab advert instead. Other remaining taxi advert options are to go with smaller advertising formats, so called Super sides. This advertising format covers branding from the doors and down. "SEO Specialist are proud to be featured on London black cabs, the iconic and world renowned vehicles found everywhere in central London". Starting with adverts on two cabs is a way to compare the most popular outdoor advertising channel can compete with website optimisation. SEO Specialist's belief is that website optimisation will bring more customers than taxi adverts, but let's come back in 9 months time and compare the results between website optimisation and outdoor advertising.

SEO Specialist is a SEO company in London with a wide range of SEO services, such as performance based search engine optimisation, link building and SEO consultancy.

Website: http://www.seospecialist.co.uk/

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