BABY BLANKETS ARE BEGINNING TO SAY A LOT ABOUT YOU.

    /24-7PressRelease/ - (DALLAS, TX) - January 08, 2007 - Fill In The Blankie, a quirky and energetic new company has been working hard trying to redefine what consumers expect to see when shopping for a baby gift. And, after just 2 years in business, their customers, the receivers of the gifts and the press are starting to take notice.

Fill In The Blankie's proposition is simple, but very unique. Consumers are offered a choice of high-end, luxury blankets edged with satin borders. And, their "turn-key" pricing includes professional embroidery along all 4 satin edges of the blanket. But, what seems to be catching everyone's attention is the complete customization options combined with the simplicity of the ordering process and the ability to create something incredibly unique and customized. Options include 32 blankets, 27 fonts, 12 thread colors and up to 200 characters.

This small, but daring company has found its' niche in letting thoughtful shoppers embroider their most heart-felt thoughts on a high-quality blanket. While most other high-end retailers allow no more than 20 characters with a simple monogram or birth date, Fill In The Blankie offers up to 200 characters around the satin edges so the customer can tell a whole story instead of just a name or date.

"The response from our customers has been overwhelming," said company President and Founder, Todd Lilly. "We never expected or anticipated this type of response - not in our wildest dreams."

And, the feedback is not only coming from their customers, but they have started getting a lot of press on other sites, regional publications and even an on-air feature for Chicago ABC7's holiday gift guide. Judy Sutton Taylor, editor of Time Out Chicago Magazine featured these blankets on Chicago's ABC affiliate station. "They make these great custom blankets and you can put anything you want on these great satin borders," says Taylor.

"We're having a ball and learning more and more about opportunities that consumers see when they arrive at our site. Our original focus was squarely focused on newborns. But, now we get just as many orders from customers wanting to create personalized baptism and christening gifts," says Lilly. "The end product is ultimately the vision of our customers. We've received orders for dog blankets, and we even had one gentleman personalize his puppy's blanket with a marriage proposal. She said yes, thankfully."

Lilly continues, "Our mission is to make it crazy-simply and fun to create an incredibly thoughtful gift, regardless the occasion. Hallmark does it with greeting cards. Our medium is satin trimmed edges of very cool baby blankets."

http://www.fillintheblankie.com

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