TORONTO, ON, August 05, 2011 /24-7PressRelease/ -- Backrack Inc. is a North American staple in the pick-up truck after-market accessory business. Their cab guards and safety racks are almost impossible to avoid on highways and roads across the Unites States and Canada. From municipal fleets to weekend warriors their truck accessories have quite literally taken the North American market by storm.

With the help of Toronto's Addrenaline Media, Backrack has taken its online presence to the next level with a completely new video introducing its products and a website that has elevated the mass market appeal of the Backrack by utilizing social media to the fullest.

"With a cutting-edge video geared at capturing the imaginations and tastes of Backrack's core market--pick-up truck owners--the company is set to not only retain their vast market share but to turn the unaware into believers," states Kyle Hosick, President of Addrenaline Media.

Customers can spec a product that is right for them directly from the website or they're one click away from finding a brick-and-mortar or online retailer.

New Twitter feeds, a YouTube channel and Facebook geo-targeted campaigns will help Backrack grow their unprecedented market share with a fresh attitude and numerous consumer communication channels.

Addrenaline Media specializes in web design and web strategy and is an accredited Apple App developer.

Website: http://www.addrenaline.ca

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