Optima Launches Innovative New iPad App

    LONDON, ENGLAND, August 10, 2011 /24-7PressRelease/ -- The initiative provides iPad users with instant access to extensive technical guides and manuals detailing Optima's wide range of products and systems. Instead of searching through various printed brochures, the app will offer full designer guides, marketing brochures, featured Optima projects, interactive 3D product explorer, project videos and animations as well as a full product gallery - all in one place.

Optima's National Sales & Marketing Manager, Christian Mabey said, "This is an exciting and inventive way for Optima Systems to present our core products and company values towards our clients. We want the clients to benefit from the simplicity and enjoyment that comes with presenting Optima through a native app."

Designed to provide exceptional usability, Optima's iPad app is ideal for use in client-facing business meetings. Rather than searching through a series of printed brochures and sales material, the slick interface promotes fast and efficient access to Optima's core product offering for a smoother product presentation. Initially only available to Optima's sales team, a full version of the app will be made available for clients to download directly.

Whenever sales material is changed or updated, as with the launch of a new brochure or product, the new app can be easily updated with a simple touch of the screen. By installing regular updates, the user can ensure it displays correct, up-to-date information and pricing, as well as the very latest product offering from Optima.

Optima promotes environmentally ethical practices and has implemented a series of initiatives to reduce the impact its activities have on the environment. The release of a USB version of its Designer Guide, saw Optima shortlisted for the CMA (Construction Marketing Awards) 2010 in the category of 'Best use of Technical Information'.

With the launch of the new iPad app, Optima has provided yet another eco-friendly way to present the company's products. This will reduce its reliance on printed brochures and sales material, as well as providing a stylish, alternative way to present its market leading product offering to clients.

For further information on Optima's range of partition systems, visit www.optimasystems.com or call 01494 492725.

For further information, please contact David Ing at CFA on:-
Telephone: 01622 754295
Mobile: 07802 409484
Email: [email protected]

Notes for editors:

Optima Contracting Limited - An award winning innovative division, that specialises as a supply and fix subcontractor in the office partitioning market in London and the South East, primarily, but not exclusively, selling Optima branded products. The emphasis of the business is on design, quality, performance and site safety. Optima Contracting regularly designs and installs bespoke projects where special features are required as well as installing the standard ranges of Optima Systems partitioning and drywalling.

Optima Products Limited - A wholly owned subsidiary that designs, manufactures and distributes an extensive range of Optima branded system partitions and associated products. Optima Products are installed in the UK by Optima Contracting or our nationwide network of approved Dealers. We also export goods world wide through various licensing schemes. Optima Products has one of the widest ranges of partitioning systems available in the UK.

Optima Products provide an extensive designer guide which is an invaluable tool for specifiers. They also provide detailed installation manuals for installers to ensure our stringent quality standards are maintained.

For further details please contact:-

Laura Jameson
Optima Products Ltd
Mill Road
Radstock
BA3 5TX

01761 438100
[email protected]

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