Trafalgar Takes Key Social Media Influencers on Multi-Generational Family Experiences Trip

    TORONTO, ON, August 10, 2011 /24-7PressRelease/ -- This summer, Trafalgar (www.trafalgartours.com) showcased their innovative approach to travel as they sent mother-and-daughter social media influencers on a multi-generational trip to Britain. Travel matriarch & beloved icon, Evelyn Hannon of popular women's travel site Journeywoman.com joined daughter Erica Ehm, founder and publisher of www.YummyMummyClub.ca, and her two children on Trafalgar's 11-day Castles and Kilts trip.

"Our three-generation Trafalgar Family Experience was a success from start to finish," said Evelyn. "As the grandmother, I was given the wonderful gift of being with my grandchildren on their very first visit to the UK and seeing the world through their eyes."

The trip, starting in London and ending in Edinburgh, took the women and kids throughout the UK with fellow travellers on one of Trafalgar's fourteen signature Family Experiences vacations. In between checking out the Crown Jewels and sleeping in an English castle, the kids bonded with the other children on the trip and reveled in the many stops at familiar Harry Potter sites.

"As a mother, I loved how all logistics were handled by Trafalgar," said Erica. "I could actually relax and enjoy the magical moments of our adventures in the UK with my kids and mom."

Both Evelyn and Erica updated their collective 30,000 Twitter followers daily, with photos of the people and places they saw along the way. Their Twitter feeds were abuzz with comments and questions from curious and loyal followers, looking for trusted family travel advice from the two well-respected women. When they returned, the mother and daughter travel companions took to their websites to further share their tales from the trip, Evelyn gushing on Journeywoman.com about all of The Beatles landmarks in Liverpool and Erica raving on Yummymummyclub.ca about their London tour guide and Buckingham Palace.

About Evelyn Hannon:
Since launching in 1997, Evelyn Hannon's Journeywoman website has been a safe haven and source of guidance for female travellers. The site provides solo women travellers with advice from Evelyn and other females around the world and the popular e-newsletter is sent out to 72,000 subscribers in over 100 countries. A well-respected member of the travel blogger community, Evelyn has received many awards and accolades, including a spot on TIME's 100 Most Innovative Thinkers of the Century list and being chosen as the opening speaker at the 2012 Travel Blog Exchange in Vancouver. www.journeywoman.com

About Erica Ehm:
Chosen to be the first female MuchMusic host, Erica Ehm became the voice of her generation. Since then, Erica has remained in the spotlight as her multi-faceted media career has blossomed in television, radio, film, theater, journalism, songwriting, and music publishing. Her most recent venture is the foundation of the successful Yummy Mummy Club website, connecting to modern mothers throughout Canada and other parts of the world. www.yummymummyclub.ca

About Trafalgar:
Trafalgar is the world's leading guided vacation company offering exceptional quality and value itineraries to a range of exciting destinations. Established in 1947, Trafalgar draws on over 60 years experience in providing unforgettable, First Class vacations to Europe, Britain and Eastern Mediterranean, Australia & New Zealand, China, South America, USA and Canada.

For more information on Trafalgar and the Family Experiences, visit www.trafalgartours.com or contact your travel agent.

Media Contact:
Marie Anne MacRae - Director of Public Relations Trafalgar North America
T: 416.915.7016 | E: [email protected]

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