Online Marketing Company Softline Solutions Recognizes the Changing Social Media Landscape with the Arrival of Google Plus

    LOS ANGELES, CA, August 21, 2011 /24-7PressRelease/ -- An experienced online marketing company, Softline Solutions offers companies up-to-date knowledge about the latest online advertising opportunities. Social media networks provide a platform for marketing online that print media can't compete with. The latest social media opportunity expected to rock the boat for other social networking sites is Google Plus.

Yellow Pages may have ruled as a local advertising tool for decades, but the heat of Internet competition may prevent other companies from enjoying the same type of longevity before becoming culturally irrelevant. Google Plus is Google's new attempt to compete with Facebook, and it's been rolled out in a limited field test. Google's first try at social networking was hasty and ill-conceived, but early reviews indicate that this time they may have gotten a lot of things right.

No one could blame a company for trying to tap into some of the success Facebook has found as not just the leading social network, but also as the leading online entity. Rather than being a copycat, however, Google Plus does offer improvements over some of Facebook's features. Top of the list for welcome innovation is Circle Plus.

Rather than everyone in your friend group being lumped together, in Google Plus, users create "circles," using Circle Plus. The four standard circles are "Friends," "Family," "Acquaintances," and "Following." You can also create your own circles, such as "High School friends," "Co-workers," or "Fellow Golfers." Though Facebook does have customizable groups, with Google Plus, it's much more user-friendly.

You can follow anyone in Google Plus without having to first be approved, unlike in Facebook. In spite of that, privacy is a prominent feature in Google's new social network.

You are required to sign up for an account with Picasa in order to access Google Plus. But the social networking site is free to use and offers other appealing features in addition to Circle Plus. Ultimately, Google Plus will no doubt be a social networking site that every savvy online marketing company will find ways to utilize for search engine optimization of their clients' websites and additional strategies for successfully marketing online.

Softline Solutions is a complete online marketing solutions provider with the vision of delivering highly personalized service with obsessive attention to customer satisfaction.

For further information, please contact us at 1-888-335-2226 or www.softlinesolutions.com.

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