Etty Lewensztain of Online Wine Retailer Plonk Wine Merchants Gets Honored in Wine & Spirits' "30 Under 30" List of Young Rising Stars

    BEVERLY HILLS, CA, August 29, 2011 /24-7PressRelease/ -- Etty Lewensztain, the founder and owner of Plonk Wine Merchants, graces the cover of Wine & Spirits magazine's Fall 2011 issue, as part of its "30 Under 30" roundup of the world's most innovative and talented newcomers to the wine industry. Lewensztain's online wine shop, plonkwinemerchants.com, specializes in selling top-notch and obscure wines from around the globe for under $30 per bottle. Lewensztain was also featured in the March 2011 issue of Food & Wine magazine, and was named a "Smart New Wine Innovator" and an "Online Impresario".

Lewensztain's online shop is designed to translate a personalized brick-and-mortar shopping experience to the digital space. She produces a video blog on every wine in the store's portfolio so customers can get a preview of what's in the bottle. Plonk Wine Merchants also offers a monthly wine club wherein members receive four hand-selected bottles of wine each month for $69.99 plus shipping, and a 10% discount on purchases made on the site.

"I'm deeply honored to be included alongside such pioneering and trail blazing members of the wine industry's next generation," said Lewensztain. "With Plonk, I hope to demystify the intimidating world of wine for young and passionate wine drinkers, and introduce my customers to off-beat, hidden gem wines from around the globe that deliver extraordinary value."

About Plonk Wine Merchants
Plonk Wine Merchants is the ultimate online destination for artisanal, obscure, and altogether great cheap wine. Plonk Wine Merchants brings consumers an expertly curated collection of premium quality wine from around the globe at affordable prices. Many of the store's bargain wines are organic, biodynamic, or rare "diamonds in the rough" made from lesser-known grapes, and are virtually impossible to find in other retail outlets. Plonk Wine Merchants is the brainchild of Etty Lewensztain, a Los Angeles native who is certified by the Wine & Spirit Education Trust (WSET) and the American Sommelier Association.

Plonk Wine Merchants is the ultimate online destination for cool, artisanal, off-the-beaten-path value wines.

Website: http://www.plonkwinemerchants.com

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