YoCrunch Makes Greek Taste Good

    CHICAGO, IL, August 30, 2011 /24-7PressRelease/ -- The YoCrunch Yogurt Company, LLC today announces the nationwide launch of YoCrunch Greek Parfait Multipack, the first and only layered Greek yogurt parfait available in grocery stores. YoCrunch offers its Greek Parfait in strawberry and blueberry, two tastebud-pleasing flavors that kids and adults will love.

An extension of YoCrunch's Greek line of yogurt, the delicious snack pairs thick, creamy Greek nonfat yogurt with layers of real fruit. It's topped off with crunchy, all-natural low-fat granola for a luscious snack. The granola topping is stored separately in YoCrunch's unique bubble dome to ensure perfect crunch in every bite. Such easy portability means anytime can be YoCrunch time.

With a suggested retail price of $2.99 per 4-4ounce multipack, the YoCrunch Greek Parfait is the only authentic layered Greek yogurt parfait to offer restaurant-quality snacking at home or on the go. Each parfait is a burst of fresh flavor and fun. YoCrunch Greek Parfait is available at retailers nationwide, including more than 1,000 Wal-Mart stores, as well as Giant Eagle, Shaw's, Tops Friendly Markets, A&P and Hy-Vee stores. Each 4-ounce serving of Greek Parfait provides 15 percent of the daily recommended calcium and is packed with protein, has no saturated fat and is only 110 calories.

"Americans love the fruity, creamy and crunchy combination of a parfait," said Ralph Tschantz, Senior Vice President of Marketing for YoCrunch. "The addition of Greek yogurt creates an even creamier taste and a texture that's incredible. With only 110 calories and lots of protein, it's a healthy, guilt-free indulgence."

The YoCrunch Greek line, designed with a more palatable taste and at a lower price point than its competitors, was introduced in January. YoCrunch Greek is available in 6 ounce cups in strawberry, peach, blueberry and honey for a retail price of $1.09 to $1.39 at retailers nationwide. For state-by-state availability, visit YoCrunch's store locator.

Once a specialty product, Greek yogurt now makes up a core component of mainstream American yogurt demand, and the market is forecast to double to $1.5 billion in 2011. Nutritionists frequently cite the high protein, low fat and low sodium content as a reason to include Greek yogurt in a healthy diet. Easily portable YoCrunch Greek and Greek Parfait are smart choices for breakfast or as an alternative for those who like a better-tasting Greek yogurt snack.

The yogurt category as a whole remains strong, with U.S. yogurt sales growing more than 33 percent during the past four years. That growth has been led by smaller, emerging segments, including products with taste and texture variety (such as YoCrunch) as well as Greek yogurts. YoCrunch has outperformed the industry, growing 44 percent over the past five years.

In addition to YoCrunch Greek, YoCrunch is the maker of innovative yogurt products including the original YoCrunch with Granola Crunch or Cookie & Candy Crunch, YoCrunch Fruit Parfait and YoCrunch 100 Calorie Packs.

About YoCrunch Yogurt
YoCrunch Yogurt provides a break from boring snacking - it's a fun, healthy snack that allows kids and adults to play with their food and receive all the health benefits of yogurt. The YoCrunch Brand is America's best-selling full line of smooth creamy yogurt conveniently packaged together with a wide variety of crunchy mix-ins including granola, M&Ms Chocolate Candies, Nestle Crunch candy, Reese's Pieces candy, OREO cookie pieces, and Butterfinger pieces, along with the YoCrunch Fruit Parfait line, which launched in 2010. For more information please visit www.YoCrunch.com.

Media Contacts:
Erin White or Rebecca Wilkins
(214) 379-7000
[email protected]
[email protected]

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