Ventana Research Helps Companies Roll Out New Strategy for Mobile Business Computing

    SAN RAMON, CA, September 01, 2011 /24-7PressRelease/ -- Mobility computing technologies like smart phones and tablets are here to stay. What was emerging technology is now real technology with applications that operate on them and are taking their rightful place in the business world. Mobility has become mainstream and necessary to create a flexible and agile workforce and to roll out new applications quickly. Mobility combing with cloud computing can be used to access and use applications and tools within minutes making business more agile and productive. With these new computing platforms, workforces can become more collaborative and social to allow the workforce to share ideas, expand their knowledge base and better service customers. Organizations, who embrace the mobile-cloud mix, will emerge as more competitive enabling rapid innovation, unsurpassed agility and record time to meet the market demand and deliver customer experience. Those who don't are likely to be left in the shadow of their competitor.

As with all business technology advancements, there are obstacles to address when considering mobile technologies like smart phones and tablets from diversity of choices from Apple iPad and iPhone to Android, RIM and Microsoft based device-cloud deployments. These challenges include selecting the right applications to the tools that can help specific business processes or the entire workforce and ensuring they have the right level of usability across devices. Even accessing business analytics through the latest in mobile business intelligence technologies are critical to help operate in a 7x24 global economy. Companies will need to plan ahead as they these new technologies might not be as simple as they look.

Ventana Research has recently launched new research and educational services in mobile and cloud technology called mobile business (http://www.ventanaresearch.com/mobile), which provides organizations a roadmap to implementing new methods of conducting business utilizing mobile and cloud technologies to improve their operations and performance. At Salesforce Dreamforce (http://www.salesforce.com/dreamforce/DF11/) in San Francisco, Ventana Research is will be reviewing the latest in mobile and cloud technology advancements to add to these research programs. The findings from the firm's recent Business Analytics benchmark research found significant demand in use of accessing analytics on smart phones and tablets just as it did in 2010 in its information applications benchmark.

"Our recent research shows that organizations know that supporting mobile technologies like smart phones and tablets with business applications and collaborative capabilities will provide a means to be agile and better compete. Today, most organizations lack a clear strategy for deploying and better utilizing them to gain competitive advantage," said Mark Smith. "That's where we come in. We provide in-depth education and assessment services to help business and IT organizations advance in their ability to help understand the applications that can operate across a multitude of mobile technologies from Apple to Android to Microsoft and RIM platforms that improve both the operations and its contributions to the organization's performance."

Ventana Research's On-Demand advisory services and comprehensive education services provide organizations with actionable recommendations for determine the applications and tools for mobile computing along with the right support for smart phones and tablet technologies. Additional information can be found at http://www.ventanaresearch.com/mobile. For a limited time you can, sign up to receive a free 30 minute tune up session, and get a state of the at no cost. Qualified business and IT organizations and those serious about change are eligible for incentive.

About Ventana Research
Ventana Research is the most authoritative and respected benchmark business technology research and advisory services firm. We provide insight and expert guidance on mainstream and disruptive technologies through a unique set of research-based offerings including benchmark research and technology evaluation assessments, education workshops and our research and advisory services, Ventana OnDemand. Our unparalleled understanding of the role of technology in optimizing business processes and performance and our best practices guidance are rooted in our rigorous research-based benchmarking of people, processes, information and technology across business and IT functions in every industry. This benchmark research plus our market coverage and in-depth knowledge of hundreds of technology providers means we can deliver education and expertise to our clients to increase the value they derive from technology investments while reducing time, cost and risk. Our views and analyses are distributed daily through blogs and social media channels including Twitter, Facebook, LinkedIn and Business Week's Business Exchange. Follow Ventana Research on Twitter @ventanaresearch and join in on collaboration on LinkedIn at http://www.linkedin.com/groups/Ventana-Research-1625427.

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