Sales Boost on Child Swimming Aids at the All Weather Baby Store

    SHROPSHIRE, ENGLAND, September 08, 2011 /24-7PressRelease/ -- Since the launch back in February 2011 www.allweatherbabystore.com has had a great customer response as they are already showing signs of loyalty to the brand. Lyddia, the managing director of All weather baby store believes that the product reviews, articles, blogs and social networking the company has been undertaking has dramatically boosted sales.

Sales month to date are reported to be up 31% on Child swimming aids - items such as life jackets, armbands and snorkel sets. Sun protection for kids is up 27% - sunscreen brands such as "California Baby" range. Kids UV swimwear up 15% even though the company have found themselves running on limited stocks. Kids luggage on wheels, namely the "Trunki" range is up 11%. Car window blinds and car booster seats, especially the brand "Bubblebum" is also up 11%. "Shadybaby" range of stroller parasols are up 8%.

We spoke with Lyddia about these fantastic sales figures and she commented that although these products are big named brands and customers search for these well known, good quality items, other factors such as summer holidays with parents being more aware of the hazards of water, sun exposure and car travel have all contributed. Uplift in sales of particular product ranges such as child swimming aids, seem to correlate with the timing of the companies' product reviews in these areas, as well as blogs, articles and thoughts on social media sites such as Facebook and Twitter.

"I am very pleased with the take off of All Weather Baby Store, we have had a great start and customers seem to come back time and time again for more great deals. Sales figures for child swimming aids and sun protection especially have far exceeded our predictions. The product reviews and blog posts we carry out are a very important part of this business and we must embrace all forms of social media and strive to achieve more and deliver more for our customers, as without the customer there is no www.allweatherbabystore.com.

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