Guru Marketing Group Provides Local Internet Marketing with Attention to Design

    LOS ANGELES, CA, September 08, 2011 /24-7PressRelease/ -- There are complexities to local Internet marketing that can be overlooked due to lack of experience or a limited budget. Landing pages sometimes fall between the cracks, which results in a less than effective advertising campaign. Guru Marketing Group understands the importance of landing pages when marketing local businesses online.

A landing page is also called a "lead capture page." This is the page that appears on the screen after clicking on a link such as a banner ad. The worst thing to do, as landing pages go, is to connect the ad to a generic web page that's not dedicated to expanding on the advertisement.

The managers who choose to save money when marketing local businesses online by sacrificing on design of landing pages fail to understand that the best person to cater to is the person the landing page is presented to. Certain design elements can help seal the deal or turn consumers away.

For the best results in local Internet marketing, before beginning on a particular landing page design, the designer should know the business objective of the ad campaign.

Who is the target audience? What are the likely or possible technical limitations of the target audience? What is the desired action of the site visitors? What are the different entry points for gaining access to the landing page, in order to ensure that they all, in essence, match up in both message and appearance?

One standard guideline for landing pages is to minimize the number of times the visitor will have to click before arriving at the final desired action. With every click, the chances of losing a potential customer are greater.

Keep all of the information on the landing page above the fold or in the part of the screen that can be seen without scrolling down.

Don't waste words. Get right to the point of the ad campaign with the details a consumer will want to know about.

Website: http://www.gurumarketgroup.com/

Guru Market Group is a complete online marketing solutions provider with the vision of delivering highly personalized service with obsessive attention to customer satisfaction.

For further information, please contact us at 1-888-335-2226 or www.gurumarketgroup.com.

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