Ugam Interactive Offers On-Demand Competitive Intelligence

    NEW YORK, NY, September 12, 2011 /24-7PressRelease/ -- Ugam Interactive announced that its competitor pricing, promotion, and assortment monitoring solution, PriceTrac, now comes with increased scheduling options for data collection, including an on-demand option. "These changes allow our clients to receive daily and on-demand updates during critical seasons," said David Schoenfeld, VP of Sales and Marketing for Ugam Interactive, "providing them with the information needed to make necessary adjustments to their own pricing or promotions to gain a competitive advantage when competitive pricing is at its most sensitive".

This increased robustness in PriceTrac offers customers two options to adjust their regular data collection. The first is to increase the frequency in the scheduling of their most important products during critical selling seasons. PriceTrac users can now define a customized schedule of data collection and reporting for each competitor, category combination, or set of SKUs. This feature has been developed to allow PriceTrac users to increase the frequency of competitor tracking to accommodate critical adjustments needed in peak seasons.

The second option allows on-demand data collection, providing the most up-to-date pricing and promotional information available. This feature allows PriceTrac users to monitor changes in pricing and promotions on a select set of SKUs within a designated timeframe, providing them with information needed to make adjustments to ensure they maintain their desired market position.
PriceTrac is the first product in Ugam Interactive's suite of Competitive Intelligence solutions.

Ugam Interactive is a global provider of online outsourcing solutions for the retail industry. The company combines innovate, forward-thinking technological development with highly trained analysts to provide customers with accurate, market-leading solutions and Internet content. The two main service lines are Competitive Intelligence Solutions and Online Content, which are used by Top Retailers to grow market share by driving online traffic, improving conversions, and increasing ROI. A division of Ugam Solutions, Ugam Interactive employs 1500+ highly skilled workers across the US and India. With over 11 years as an outsourcing partner for Top Retailers, Ugam Interactive has built strong relationships with its retail customers. For more information visit www.UgamInteractive.com.

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