BRANDiosity Launches Global Beverage Marketing Practice

    ALPHARETTA, GA, September 15, 2011 /24-7PressRelease/ -- Brandiosity is pleased to announce that it has named David Cross and Timothy Halloran as partners in its new global beverage marketing practice.

David Cross brings over twenty years of experience in consumer insights, innovation, brand & product development, and marketing strategy. He has worked on some of the world's leading brands in more than twenty-five countries. David previously held marketing leadership roles with the Zyman Group, The Coca-Cola Company and Procter & Gamble. David holds an MBA from the Goizueta Business School at Emory University and a BPhil in Interdisciplinary Studies from Miami University in Ohio.

Timothy Halloran has built and directed some of the world's leading beverage brands. He has over eighteen years of strategic consumer marketing, branding, and new product development experience. Tim most recently served as founder of Brand Illumination. Tim previously spent ten years in the Coca-Cola brand management organization, leading multiple beverage brands and marketing innovations. Tim also serves on the faculty at Emory University's Goizueta Business School where he is a resident brand management and new product expert. Tim is also the Executive Director of Emory's Marketing Analytics Center. Tim holds a Masters in Marketing Research from the University of Georgia and a B.A. from Washington and Lee University.

"We welcome Tim and David as they help establish our new global beverage marketing practice and expand on our extensive beverage consulting experience with companies such as Heineken, Pepsi Cola, Dr Pepper Snapple Group, Miller Brewing, Molson, Coca-Cola, and Grupo Modelo. We see an opportunity to build on our successful track record in beverage marketing as evidenced in the instrumental role we have played in helping Grupo Modelo gain share in the US market by helping the Victoria brand crack into the top 20," said Juan Garcia, cofounder and partner of Brandiosity.

Sean Javier Martin, Brandiosity cofounder and partner added, "We are intentionally expanding our firm as we pursue a more dedicated and global beverage marketing focus. We fundamentally believe that our collective beverage experience (60+ years) and practitioner & consulting experience (across 40+ blue chip beverage brands) in this space are second to none. We are very confident that Tim and David will help us reach our destination of becoming the leading beverage marketing consultancy."

About BRANDiosity
Brandiosity, founded in 2007 and based in Atlanta, is a leading transformational marketing consultancy. Our perspective is grounded in rigorous business analysis, proprietary research techniques and best-in-class marketing processes honed at some of the world's leading marketing organizations. We help client brands address structural opportunities and issues through customized research and strategy engagements. Clients include leading global brands and many of the Fortune 500. We serve clients through two practice areas:
- Global Beverage Marketing
- Marketing to Hispanics

For more information please contact Sean Javier Martin at (404) 647-4543 or visit http://www.brandiosity.com.

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