Atlanta SEO Company Cardinal Web Solutions Shares Secret to Placing Optimized Text on a Web Page

    ATLANTA, GA, September 21, 2011 /24-7PressRelease/ -- Atlanta SEO company Cardinal Web Solutions understands that business owners often struggle to find the balance between offering a good user experience to their visitors to their website and making sure that their website is optimized for top rankings on the search engines. The Atlanta Internet marketing company knows that these two priorities do not have to be in competition, and has some suggestions to help business owners and web designers overcome this challenge.

It is not uncommon to find large chunks of text at the bottom of the page while browsing the Web. What is this for? Large text blocks often appear at the bottom of a website's individual pages as a common SEO tactic. It is used to create "rich content" and implement key words for search engines to find. However, this copy is rarely read by someone visiting the site.

Not willing to scare away customers with bulk text at the top of the page, many businesses insert their SEO paragraphs at the bottom. Search engine optimization is great for high rankings on search engines such as Google, but large amounts of text can be bad for conversion rates. The problem with pushing content down is that Google recognizes it as less important; however, if this text is placed in a useful way at the top of the page, it can do wonders for the aesthetics of the page as well as SEO.

What's the secret then?

Logically, these large chunks of writing need to be broken up. Given the style of writing, this will probably not be hard to do. Copy should always be relevant and useful; this may seem like it goes without saying, but many sites have terrible copy because they think that it will not be read. So how can companies change this to enhance their site and product?

Content can be used to educate consumers, especially in the case of e-commerce sites. If content is placed above products, then Atlanta SEO will be far more effective, especially on affiliate websites. Jquery sliders are a great way to condense content into a small slider at the top of the page. Content will exist as text in the code and will be spider compatible if implemented correctly. Simple changes such as this one can reduce the appearance of bulk content by half, if not more. Copywriters will have a more important role, as content at the top of the page is more likely to be read by viewers. If done well, the bulk text site owners once tried to hide could even help with conversion.

This change can be implemented on any type of website to enhance its overall appearance and the effectiveness of its search engine optimization. It is a legitimate, white-hat tactic which avoids the gray areas that often appear in this line of business, making it one of the best little SEO secrets of the year.

For more SEO tips and articles, visit Atlanta SEO Company Cardinal Web Solutions online at www.cardinalwebsolutions.com.

About Cardinal Web Solutions:

Cardinal Web Solutions is an Interactive Marketing agency that is comprised of marketers that use technology to deliver results, not technicians implementing software or stale formulas. They approach every situation with the client's customer in mind and measure success not by increased traffic or impressions, but instead higher client profits. CWS keeps pace with rapidly shifting trends in Interactive Marketing, and develops engagement strategies that are not defined by a platform or a category, but leverage the best marketing vehicle to solve every unique challenge. They offer Search Engine Optimization, Pay Per Click Advertising, Social Media Management, Mobile Marketing, Web Design, Loyalty Databases, Email Marketing, Online Video, and more.

For more information, please visit: http://www.cardinalwebsolutions.com

For all media inquiries, please contact:
Allison Reinert
Principal
ALR Marketing Solutions
404-890-5817
http://www.ALRMarketingSolutions.com

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