LONDON, ENGLAND, September 22, 2011 /24-7PressRelease/ -- Ahead of the imminent F8 Facebook music sharing announcement, industry analyst Mark Mulligan interviews Adam Kidron, CEO of Boinc, which is set to launch its new device-based social music service in coming months.

The two discuss:

- The ever-changing music industry market dynamics
- The importance of a social element in music
- Boinc's device-based offering

Adam Kidron: "We're going to democratize music consumption. By embedding licenses into devices, we're going to reduce costs to a point which consumers don't mind paying and bring thousands... hundreds of thousands.... millions of new consumers into the marketplace."

Mark Mulligan: "I think the idea of subsidizing music or getting the telco or device manufacturer to subsidize music is crucial. It's something I've been talking about for a lot of years. It's the third way of digital music."

For more details and to watch the full interview please click here: http://www.youtube.com/user/boincplayitall.

www.boinc.com

Unlimited music to download, play & share.

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