Annual Social Media Campaign Hall of Fame Released

    LEEDS, ENGLAND, September 26, 2011 /24-7PressRelease/ -- Following a year where social media has come of age and dominated the news headlines, the second in an annual table has been published outlining the 50 most innovative and creative social media campaigns from across the globe.

Compiled by PR and social media agency, Umpf, the table lists 50 of the world's best social media campaigns, from iconic brands such as Starbucks, Coca-Cola, Toyota and Levi's to lesser known names such as Turkcell and Local Motors.

The table, which follows last year's inaugural round-up of stunts and campaigns, has been compiled following a year of unprecedented growth in the use of social media platforms such as Facebook, Twitter and YouTube.

Adrian Johnson, Umpf owner, said: "Whether they've been created to raise product awareness, increase sales, drive footfall, add fans, improve SEO or enhance audience engagement, one simple thread links all these social media campaigns together, a clever concept.

"At the heart of any great marketing campaign, whether it's a press ad, a piece of DM, sales promotion, PR, or in this case social media, you'll typically find a brilliant idea - each of the campaigns in our Hall of Fame II exhibits that trait helping generate brand buzz, conversations, interaction and engagement."

*The Social Media Campaign Hall of Fame II, which details 50 of the world's best social media campaigns, can be seen in full at: http://www.umpf.co.uk/blog/social-media/social-media-campaigns-hall-of-fame-ii

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