BlueBird Strategies Joins the Marketing Automation Institute as a Sponsor

    SAN FRANCISCO, CA, October 12, 2011 /24-7PressRelease/ -- Marketing automation received an endorsement today as BlueBird Strategies announced that it has joined The Marketing Automation Institute (MAI), the premier marketing automation community and certification resource, as a sponsor.

As a lead generation firm, BlueBird Strategies has been building upon marketing automation platforms from companies including Act-On Software, Manticore Technology, Marketo and Pardot since the inception of marketing automation. BlueBird uses these platforms to improve program ROI by fostering relationships between companies and their prospects. BlueBird customers enjoy programs that allow them to generate demand, nurture and score leads and increase lead velocity through the buying cycle.

BlueBird Strategies chose to sponsor The Marketing Automation Institute because of its community focus for marketing automation end users who want to maximize the ROI from their marketing automation investment. The MAI provides vendor-neutral curriculum, training and certification, as well as opportunities for automation professionals to network, advance in their career and learn from their peers and industry leaders.

"We are pleased to have a firm like BlueBird Strategies as one of our key sponsors. Their knowledge of the automation space and their expertise will only serve to benefit the MAI community as we continue to grow," said Carlos Hidalgo, executive director and co-founder of the Marketing Automation Institute.

"The Marketing Automation Institute is a positive addition to the industry. An entity that teaches and supports marketers as they adopt new technologies, processes, and measurements is very important to the industry's success. We look forward to working with MAI and supporting their programs." said Mac McConnell, Partner of BlueBird Strategies.

About the Marketing Automation Institute

The Marketing Automation Institute is the premier certification body and collaborative community for B2B and B2C marketing automation professionals. Through courses, certification, resources and events, the MAI not only helps marketing and sales professionals advance their careers but also helps their organizations realize a higher return on technology and program investments. With the support of industry thought- leaders and technology vendors, the MAI is committed to the success of marketing automation professionals across the globe.

Visit www.marketingautomationinstitute.com for more information.

About BlueBird Strategies

BlueBird Strategies helps clients generate leads with higher conversion potential. Using marketing automation as the foundation, BlueBird Strategies executes a coordinated effort of demand generation, lead nurturing, lead scoring and lead management to increase lead velocity through the stages of the buying cycle - preparing the lead for a more constructive sales conversation.

Visit www.bluebirdstrat.com for more information.

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